Unit-3 Strategic Analysis | Business Analysis | Creative Strategies For Business


Unit-3 Strategic Analysis Long term orientation refers to how much a society values long standing traditions and values as opposed to short term relations. In countries that follow the Confucian philosophy like china, high LTO (118) is experienced where acting according to social standards and avoiding ‘losing face’ are considered very important. On the other hand people in the United States have a very low LTO (29) and praise innovation rather than tradition and do not place much value on Unit-3 Strategic Analysis | Business Analysis | Creative Strategies For Businesssocial norms. This may be another bone of contention among the workers ta Changan- Ford as the difference is too great to not cause problems(Manrai and Manrai, 2011). However, nothing can be too tough to achieve if addressed properly and the problems arising as a result of this cultural dimension can be resolved by first identifying and then acting according to required changes. Both cultures will have to give up something in order to gain a more feasible working environment.

Strategic planning and implementation of changes

The five stages of strategic management process can be a great tool for the implementation of necessary cultural changes as identified by the given models. The initial task is Goal Setting which will clarify the vision of the JV. They will have to first identify the short term and long term goals, then identify the process e.g. negotiation etc. and then distribute tasks among participants in order to set goals at individual level too. Then the Analysis stage sets in whereby strengths and weaknesses, as well as the necessary changes required overcoming them will be analyzed. Strategy Formulation entails prioritization of necessary changes required by the company and deciding on the changes to be brought in at the cultural level. Strategy Implementation requires a strict adherence to the set target and process by all members of the JV so that a collective effort builds up to a substantial result. In the end, Evaluation and Control will determine whether the changes brought about have been properly implemented and have they produced the desired outcomes or not.


The joint venture of Changan- Ford Automobile Corporation has seen many successes and for it fail for no reason other than the failure to resolve internal issues will be a shame. Both the partner organizations need to systematically process and analyze the key factors of concern and take steps to resolve the issues. China is a very large market and Ford is one of the most popular automobile brands in the world. Their cooperation and continual of the JV will enhance the capacities of the global automobile industry. Although they have taken steps to identify the causes of dispute as suggested by the report of the external consultant, they still need to actively engage themselves in the correction and resolution process.

Unit-3 Strategic Analysis | Business Analysis | Creative Strategies For Business

The identification of cultural issues through different models suggests that there is a lot of work required from both the parties in order to build an effective team. There are traditions and values that play a great role in the Chinese culture and as the venture is situated in China, their intrinsic system will have to be given greater importance. The best possible solution for the American company is to train their native employees who will be working in China in a diplomatic way or to preferably send employees who have a better understanding of the Chinese culture to work for the Changan- Ford venture. The Chinese will have to show more hospitality and give working space to the executives of such a high caliber as the Ford employees must be. Respect for other cultures and resolution of conflict can be implemented with proper management and strict guidelines and regulations for the workplace.
Lastly, nothing can be achieved without strategic management and implementation and to implement cultural changes, the ground will have to be covered with great caution and effective strategy so that no one is hurt and the situation does not worsen. The venture has lasted a long time and it should continue in order to provide the Asian market with better quality western cars.


Joint venture of two businesses is a strategic decision, which require accurate planning and policy making to assure the success of such decision. Plan and policy of such decisions also require to take into account the cultural aspect, as the culture and organizational structure of every organization is different. The strategic decision regarding cultural difference and proper adaptation of new culture for Changan-Ford Joint Venture is discussed in detail, Hofsted culture model was applied in this regard. Strategic plan for applying the changes essential for the business, also helps to maintain a healthy organizational culture, which will lead to prosperity of the business.


BELL, B. W., GROSHOLZ, E. R. & STEWART, J. B. 2014. WEB Du Bois on race and culture, Routledge.

CHEN, X. & EISENBERG, N. 2012. Understanding cultural issue in child development: introduction. Child Development Perspectives, 6, 1-4.

CHUDZIKOWSKI, K., FINK, G., MAYRHOFER, W. & MIGLIORE, L. A. 2011. Relation between big five personality traits and Hofstede’s cultural dimensions: Samples from the USA and India. Cross Cultural Management: An International Journal, 18, 38-54.

CRONJÉ, J. C. 2011. Using Hofstede’s cultural dimensions to interpret cross-cultural blended teaching and learning. Computers & Education, 56, 596-603.

FAN, J. P., WONG, T. & ZHANG, T. 2013. Institutions and organizational structure: the case of state-owned corporate pyramids. Journal of Law, Economics, and Organization, 29, 1217-1252.

GHOLIPOUR, H. F. & TAJADDINI, R. 2014. Cultural dimensions and outbound tourism. Annals of Tourism Research, 49, 203-205.

JEANINE, K. A., LEANNA, L., MARTIN, B. & PETER, J. R. 2014. Cultural impact of human resource practices on job satisfaction. Cross Cultural Management.

MANRAI, L. A. & MANRAI, A. K. 2011. Hofstede’s cultural dimensions and tourist behaviors: A review and conceptual framework. Journal of Economics, Finance and Administrative Science, 16, 23-48.

MARCUS, A. & GOULD, E. W. 2000. Crosscurrents: cultural dimensions and global Web user-interface design. interactions, 7, 32-46.

NADER, K., DUBROW, N. & STAMM, B. H. 2013. Honoring differences: Cultural issues in the treatment of trauma and loss, Routledge.

SCHWARTZ, S. H. 1994. Beyond individualism/collectivism: New cultural dimensions of values, Sage Publications, Inc.

SEIDLER, V. J. 2013. Unreasonable men: Masculinity and social theory, Routledge.

SMITH, A., DUNCKLEY, L., FRENCH, T., MINOCHA, S. & CHANG, Y. 2004. A process model for developing usable cross-cultural websites. Interacting with computers, 16, 63-91.

TARAS, V., STEEL, P. & KIRKMAN, B. L. 2012. Improving national cultural indices using a longitudinal meta-analysis of Hofstede’s dimensions. Journal of World Business, 47, 329-341.

TEO, T., WONG, S. L. & CHAI, C. S. 2008. A Cross-cultural Examination of the Intention to Use Technology between Singaporean and Malaysian pre-service Teachers: An Application of the Technology Acceptance Model (TAM). Educational Technology & Society, 11, 265-280.

David Marks

Dear sir/Ma'am

Our dedication and hard work towards developing quality content has made us competent to provide excellent services to the clients as per their needs. We ensure plagiarism free writing obeying academic integrity and honesty making us a dedicated team towards developing original content helping students to ensure high grades. Our services are hassle free, timely yet at an affordable rate driving clients to avail it for a longer period of time making them loyal and satisfied towards us.

Services we offer:
Essay writing
Report writing
Assignment writing
Reflective writing
Proposal writing
Dissertation writing
Thesis writing
CDR writing
Annotated bibliography
PowerPoint presentation
Article/book review
Why us?
Plagiarism free original content
On-time services maintaining deadlines
Experienced writers
Plagiarism and Grammarly report
Dedicate Team Leaders and Quality Checkers
Subjects we cover:
Marketing management
Human resource management
Environmental science
Business studies
Political science
Journalism and Masscommunication

Declaration: Working with us will give you the opportunity to avail divergent range of academic services at affordable rates in assistance with the dedicated team having members from different disciplines holding high degrees in their respective domains. We are experienced in developing B-plan, writing dissertations and theses having employed highly qualified and experienced writers.

You can reach us at-
Email:- ozpaperhelp@gmail.com
Oz Paper Help

1 Step 1