Unit 2 Contemporary Hospitality Industry Assignment | Bartleby | Writer Information

Unit 2 Contemporary Hospitality Industry Assignment Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (3.1)

Unit 2 Contemporary Hospitality Industry Assignment  analysing the operational, managerial as well as legislative issues that result from recent developments affecting the hospitality industry, let us take into consideration Unit 2 Contemporary Hospitality Industry Assignment | Bartleby | Writer Informationthree aspects such as food allergens legislation and regulations, the ban on smoking in indoor public places and changes to the alcohol licensing laws.

  • Food allergens legislation and regulation:A very significant hazard to health is allergy towards food as it might be hugely detrimental towards life. During the mid 90s, there was the emergence of allergy towards food as a significant as a significant factor in respect of public health in different countries internationally. With the development in the industry for processed food and with the expansion in the quantity regarding international trade that was associated with food products, there came into existence international and national regulatory administration in respect of food allergens. Allergy in respect of food was considered to be a global issue in relation to food regulation. The Food and Agricultural Organization as well as The World Health Organisation are asking for professional advice for determining which food ingredients should have their declaration on the labels for food every time in relation to their allergenic properties. (Lussier, 2014) In the recent past, there has been a declaration that specific food items are required to mention on the labels of the containers or packets of the food products about the allergenic properties that they are having. There was an amendment done in June 2010 that required the improvement of the general regulations for mentioning on the labels of the food products the presence of allergenic properties, if any.
  • The ban on smoking in indoor public places:There is a requirement for the Smoking Prohibition Act, to provide a clean, improved and healthy environment in relation to the public and for safeguarding them from the negative effects of passive smoking. An individual is considered to be violating the law when he is found smoking in places that have prohibition towards smoking. The law needs an organisational manager for adhering towards stringent procedures in which there is a prohibition towards smoking. (Lussier, 2011) This occurs with the help of using the signage towards providing information to people in relation to the ban on smoking. The objective associated with long term policy is for putting a prohibition on smoking in indoor public places that will reduce the hazards of smoking on individuals slowly but surely at places like outdoor areas of the hospitals, corridors of residential houses, multi-purpose halls, staircases and corridors.
  • Changes to the alcohol licensing laws: Generally, there is the recognition of the legal presence of alcohol to be a significant controlling aspect in respect of the consumption of alcohol. In most of the societies, there is restriction towards the availability of alcohol towards small children. In UK, the law towards licensing normally restricts the sale of alcohol to a person less than 18 years of age. In UK, the licensing act makes sure that different conditions are required for imposing in respect of the sale of alcohol within a locality, imposing prohibitions towards careless promotion of games that encourage drinking because of which an individual’s drinking habits keeps increasing. (Hayton, 2012) These games are mainly associated with competing how much a person can drink within a given time period. It has been seen that in UK, it is due to the market and not due to the licensing authorities that there is the determination of the number of registered outlets in a specific location.
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Discuss the current image of the hospitality industry (3.2)

In respect of discussing the current image of the hospitality industry, let us take into consideration the aspects of customer focus and culture and media exposure.

  • Customer focus and culture:There is a very significant role that is being played by the customer that is related to the present image of the hospitality industry. When an organisation is not functioning in a proper way, and is unable in meeting the customer’s standard of expectation and needs, a significant reason in respect of the focus of the consumers is associated with education and understanding. It is important for every individual to acknowledge the fact that proper communication is the key to everything. To possess a healthy relation in respect to the focus of the consumers, it is needed for treating the consumers with appropriate dignity and respect and the required steps are to be actualised in respect of the anticipated scenarios. Moreover, diversity towards culture is becoming a major significant aspect towards the hospitality industry from an extended period of time. (Fernando, 2011) Due to globalization, it has become a significant aspect in relation to strategic planning of the significant number of international hospitality organisations.
  • Media Exposure: There is the capability of the media for building, supporting as well as tarnishing a hotel’s image. There is the ability of the hospitality industry in having a better exposure with the support of media. Awareness can be created by the media in relation to the hotel within the customers. In the current scenario, the online media can play a major role towards a hotel’s development. ‘Facebook’ and ‘Twitter’ are considered to be the online sites that can assist to showcase a positive image of the hotel within the customers who are interested towards staying in a particular hotel within their budget. (Fernando, 2011) It can be very well stated that social media is now playing a major role in respect of the hospitality industry for changing the mindset of customers towards the hotels, to increase the ease of accessibility for the customers and to change the trends towards hotels as well.

Present justified predictions for potential trends and developments in hospitality (4.1)

In respect of presenting the justified predictions for potential trends and developments in hospitality industry, let us take into consideration the aspects of the hotel sector of the hospitality industry as well as food and beverage management.

  • The hotel sector of the hospitality industry:The customer service is considered to be the topmost priority when predictions are made in respect of future trends towards the hotel sector of the hospitality industry. In the current scenario, innovative scenarios are occurring in respect of the technological aspects like confirmation of check-ins via mobile. Considering the future, it is very much necessary in realising the fact that the development of technology is of a huge significance. In addition to this, one more significant future trend is associated with real time marketing and providing materials on a constant process that is considered to be a significant scenario towards the hospitality industry. (Furnham, 2012) Marketing that is associated with real time will be taking place on a daily basis and there is need for materials to get incorporated that are associated with generating guests especially with the support of the social media.
  • Food and beverage management:To make predictions in respect of the future trends in the food and beverage management, there has been analysis in respect of the changing the clean labels to the clear labels. More significance is provided on the constant attention in respect of home cooking to create effortlessness in respect of the consumers. The current generation which has a strong knowledge of technology and is also connected with the help of the online social media have the requirement towards trying something which is innovative. (Furnham, 2012) New fusion foods as well as innovative continental delicacies are becoming very popular among the current generation. They are becoming more and more health conscious as well.

Unit 2 Contemporary Hospitality Industry Assignment | Bartleby | Writer Information

Produce an impact analysis for the predicted trends and developments (4.2)

The customer service is considered to be the topmost priority when predictions are made in respect of future trends towards the hotel sector of the hospitality industry. In the current scenario, innovative scenarios are occurring in respect of the technological aspects like confirmation of check-ins via mobile. Considering the future, it is very much necessary in realising the fact that the development of technology is of a huge significance. (Frydman, 2013) In addition to this, one more significant future trend is associated with real time marketing and providing materials on a constant process that is considered to be a significant scenario towards the hospitality industry. Marketing that is associated with real time will be taking place on a daily basis and there is need for materials to get incorporated that are associated with generating guests especially with the support of the social media. To make predictions in respect of the future trends in the food and beverage management, there has been analysis in respect of the changing the clean labels to the clear labels. (Frydman, 2013) More significance is provided on the constant attention in respect of home cooking to create effortlessness in respect of the consumers. The current generation which has a strong knowledge of technology and is also connected with the help of the online social media have the requirement towards trying something which is innovative. New fusion foods as well as innovative continental delicacies are becoming very popular among the current generation. They are becoming more and more health conscious as well towards the use of healthy oils and artificial emulsifiers.

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Conclusions

This case study is associated with the aspects of the contemporary hospitality industry which is analyzing the current scale, scope and diversity of the hospitality industry. Then the organisational structure has been discussed in respect of hospitality organisations, and analyzing operational, managerial as well as legislative issues resulting from recent developments affecting the hospitality industry. Then, the current image of the hospitality industry is being discussed. After that the predictions for potential trends and developments in hospitality are presented.

References

Daft, R (2010). Organization Theory and Design. Cengage Learning EMEA.
Fernando, A (2011). Business Environment. Pearson Education India.
Frydman, R (2013). Rethinking Expectations: The Way forward for Macroeconomics. Princeton University Press.
Furnham, A (2012). The Psychology of Behaviour at Work: The Individual in the Organization. Psychology Press
Hayton, J (2012). Global  Human Resource Management  Casebook. Taylor & Francis
Iqbal, T (2011). The Impact of Leadership Styles on Organizational Effectiveness. GRIN Verlag.
Lussier, R (2011). Management Fundamentals: Concepts, Applications, Skill Development. CENGAGE Learning
Lussier, R (2014). Management Fundamentals: Concepts, Applications & Skills Development. SAGE Publications.
Matthews, I (2011). Evidence based practice in Social Work. SAGE.