Unit 14 Tour Operations Management Assignment | Equivalent to Online MBA


Unit 14 Tour Operations Management Assignment Sample provides effective insight on the concept of Travel and Tourism Management. In the first segment, an Unit 14 Tour Operations Management Assignment | Equivalent to Online MBAeffective analysis is done on the current and recent trends and developments of the tour operator’s industry. This discussion throws light on trends like, niche tourism, democratization of tourism, modern day booking systems, independent travelers, etc. The second segment comprises of understanding the stages involved in creating a tour package. For this purpose, a detailed analysis is provided on the assessment of various stages and timescales involved in the development of holidays. The suitability of contracting for different components of a holiday has also been effectively analysed. The third segment deals with

 the aspects of working in a marketing team of a tourism company.  In this segment, the various planning decisions taken for the selection of a particular brochure along with the alternatives to a traditional brochure in the modern day have been discussed. Also the various distribution channels that companies like Thomas Cook and TUI resort to and the reasons for the same have been mentioned. The final segment deals with the evaluation of strategic and tactical decision made by different tour operators. An effective comparison depicting the distinct tactical d

ecisions taken by different tourism companies in different situations has been identified and effectively analysed at the back of a credible research.

Task 1

P 1.1 Analyse the effects of current and recent trends and developments on the tour operators industry.

The following are the current and recent trends in the tour operator’s industry.

  • Flexible Booking Options: Due to the advent of  technology management, people can now book their tickets to their pertinent destination in a variety of ways like the Internet, teletext and call centers. People can now book their tickets at their own time and discretion with relative ease. It is not just easier but also relatively cheaper and quicker. This will affect the tour operator’s industry as tourists are slowly becoming apprehensive in resorting to the services of a travel agent in which case the travel agents will be losing a lot of moneyUnit 14 Tour Operations Management Assignment Sample - Assignment Help in UK and probably there won’t be too many travel agents around in the future. Company like Thomas Cook are already shutting some of their high street agencies as customers are resorting to online agents more often than not.
  • Independent Travellers: More number of independent travellers is accumulating around the world. The reason for this is the availability of cheap deals and holidays online. Because of this independent travelling is becoming more popular which does not involve the services of a tour agency. Mostly the independent travellers are businessmen or compulsive travellers pursuing their passion like mountain biking, etc and they book their own accommodation and travelling, which leads to tour operators losing money.  (Travelandtourismindustry, 2016)
  • Destination Marketing: The present day phenomenon depicts that tourism marketing is slowly being replaced by destination marketing. Earlier most of the advertising was done through distributing leaflets. In the recent past advertising agencies have been hired by various tour operators to enhance the image of a particular region in order to attract tourists. Today this is being done through New Media. The new media largely refers to the Internet and its immense reach. Large scale promotion and advertising of destinations is done today by tour operators online as they get access to a huge customer base in the most cost effective way. Besides, more attention can be given to the personal demands and preferences of various segments online. Thus destination marketing is majorly done with the aid of new media inn today’s day and age. (Conrady & Buck, 2011)

Unit 14 Tour Operations Management Assignment | Equivalent to Online MBA

  • Democratization of Tourism: Talking about demographic related changes, one of the phenomenons going around globally today is the ‘Democratization of Tourism’. The sociology-economic categories are effectively demarcated into two groups. They are the enfranchised members of the consumer society and the disenfranchised poor. It is understandable that for the poor, travelling is only for the basic sake of survival and hence travelling is not an option.  However among consumers, the various opportunities for tourism have spread widely and rapidly. The evolution of global economy suggests that there is a huge pool of middle class people who have enough money at their discretion for leisure and travelling purpose. So we can safely claim that although many in the world are excluded from the opportunities of travel and tourism, the process of ‘democratization of tourism ensures that the opportunities reach many consumers and prospects. (Mounting, 2011)
  • Technology: Technology has led to the emergence of a new market place which is technologically driven comprising of fragmenting media and diverse customers. Marketing and Technology now are subjected to endless opportunities for the purpose of increased integration and synthesis between them. The developments in technology have completely transformed the way tourism providers are interacting with the customers.  Today tourism operators must pay attention to the rise of the prosumer. A prosumer is one who is effectively involved in the design of the product. The ever increasing levels of internet interactivity have led to such a trend.  Consumers today actively and voluntarily participate in the designing and shaping of a particular service or product once they know that it is for them. They thrive to be active participants instead of being passive audiences. The Internet and the ‘Digital Revolution’ largely, may possibly initiate a shift or change in thinking for tourism providers to move from customer relationship management towards customer managed relationship where the consumer has the liberty to influence control on the design and shaping of a product or service which directly affects the balance of power between the provider and the consumer.
  • Sustainable Tourism Development: This is one of the key aspects that all  travel and tourism operators aim to achieve in the modern day scenario. Sustainable tourism development can also be referred to as ethical or healthy tourism. This can be achieved in more than one ways. One of the ways is to cater to the environment by adopting means to enhance or stabilize it in which case it means  that no tourism operation should be conducted that disrupts or harms the environment. Another way of providing sustainability is by preserving the regional culture and heritage of a place. This keeps the local residents content and free of conflict and also attracts high number of tourists. Another way to maintain sustainability is by providing employment opportunities. A tourism establishment in a particular region should economically benefit the region and providing jobs to willing people ensures that. (Mowforth & Munt, 2015)
  • Niche Tourism: One of the most impressive developments in modern day tourism is the rise and advent of niche tourism today. Tourism has left the long existent realms of people taking a vacation for a change in proceedings in life. Today tourists travel to pursue their passion and aspirations. For instance travelling to the vineyards of UK by wine lovers, mountain trekking for trekkers, etc.  Thus this kind of tourism can also be referred to as ‘special interest’ tourism.  One has to understand that the word ‘niche’ might suggest a limited or restricted amount of audience but that is not the case. The demand for niche tourism is constantly growing both in UK and globally and businesses need to take full advantage of the emerging opportunities in this sector. The different kinds of niche tourism include food and wine tourism, dark tourism, golf tourism, adventure tourism, wildlife tourism, medical tourism, aggro tourism, culture & heritage tourism, screen tourism, etc.  (Nibusinessinfo, 2016)

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