Unit 1 Sustainable Tourism Development Assignment | Sustainabl Tourism


Nowadays, Travel and Tourism Industry has become one of the largest industries in the world. The Malaysia Sustainable Tourism Development Assignment has been prepared to study the different aspects associated with Planning for Unit 1 Sustainable Tourism Development Assignment | Sustainabl TourismSustainable Tourism Development. The industry has been growing at an exponential pace and not only the existing big tourism organisations but also the new start up organisations with innovative ideas are coming in the tours+m sector. Social and Environmental factors play an important role in the development of a place into tourism attraction which will be studied in this paper in the context of Malaysia.

Task 1

1.1 Identify and discuss how different stakeholders would benefit from tourism development planning with reference to the chosen country

AS the travel and tourism industry is large, so are the number of stakeholders which are the part of this industry. Stakeholders are the people who are related to a particular organisation or industry either directly or indirectly. In case of Malaysian Tourism Industry, main stakeholders are:

  • Government: It is the responsibility of the government of Malaysia to form rules and regulations and provide a regulatory framework   which addresses all the aspects of the tourism in Malaysia. TDC is the department which takes care of the tourism industry in the country. Government of Malaysia has prepared an Act – Tour Promotion Brand Act for the promotion of tourism in the country and to attract the foreign tourists. Government of Malaysia earns huge revenue from the tourism industry which is further spent on the development of the tourism in the country and for the betterment of the people (Bhuiyan et al, 2011)
  • Tourism industry: Tourism industry covers many other industries such as hotels, airlines and local transports etc. All these industries are growing along with the growth of the tourism in the country. Hospitality industry is the one which is benefitted a lot by the tourism in Malaysia.
  • Local community: Local people are also affected by the tourism industry. Many people have employment only because of the tourism industry. The culture of the Malaysia could be seen in the sites where local people arrange festivals and tourists take much interest in these activities. Tourism industry has also helped the local people by providing them employment. Many local people are working in the different industries such as hotels and transport and some are working as guides and local vendors.
  • Tourist: Tourists or customers are the most important stakeholders in the tourism industry. Some tourists go on tours to study, some goes for fun while some goes to meet their family and friends. These customers get benefited by the good policies and services of the tourism industry and easier visa processing system of Malaysia. Around 27,437,315 people visit Malaysia every year for different purposes, but all of them contribute in the revenue generation and economy of Malaysia

Unit 1 Sustainable Tourism Development Assignment | Sustainabl Tourism

1.2 Discuss the advantages and disadvantages of public-private sector partnerships in tourism planning and development at the chosen destination

  • Public private sector partnership is based upon the cooperation among these organisations and work for the betterment of the tourism industry in the country and also for the well being of the local people.
  • Public sector or Government joins hands with private tourism organisation to resolve the issues which are hindering the growth of tourism in the country. Infrastructure development is one of the greatest advantages of public private partnership. Sometimes, government of Malaysia gives the ownership of the heritage sites to private organisation so that they can be taken care in a good manner (Blanke & Chiesa, 2009). It is not possible for the government alone to take care of hundreds of heritage and cultural sites.
  • Public private partnership has helped the Malaysian tourism by making it a brand and now the inflow of tourists is increasing every year in the country. Many people have got employment because of this which is another great advantage of public private partnership.

The main role of the government (public sector) in the working in partnership is to make the rules and regulations to govern tourism activities, preparing policies regarding every aspect of the tourism industry, providing resources to the private organisations so that they can develop the sites which could attract more tourists, easy visa processing and maintain the safety and security of the tourists. Government also makes sure that there is fair competition in the tourism industry and every organisation should be provided equal opportunity to grow (Blanke & Chiesa, 2013). But there is one disadvantage of public private partnership in the tourism industry. If the political condition of the country is not stable or there is an economic crisis, it would lead to the lack of coordination among the public and private sector which would finally harm the tourism in Malaysia.