Unit 1 Contemporary Hospitality Industry | HND ASSIGNMENT HELP
Unit 1 Contemporary Hospitality Industry case study delves with the aspect of contemporary hospitality industry that will be exploring the dynamic attributes in respect of hospitality, focusing on current topical factors and future trends and developments, building a range of skills that includes research and the analysis of information, justification of ideas, evaluation and critical thinking in respect of those ideas.
Analyse the current scale, scope and diversity of the hospitality industry (1.1)
The current scale, scope and diversity of the hospitality industry is mentioned as under,
- Hospitality Services – This sector of the hospitality industry provides support to different other industries that is ranging from hotels to restaurants. This industry provides food and drink, as well as goes on providing management facilities like services that are related with security and housekeeping. This sector considers the segments such as business, travel, retail, education, health care , corporate hospitality, government provisions, local authority, leisure venues, concert events, sports events, and so on. (Matthews, 2011) Currently, there are around 200,000 staffs who are working in this sector, in which around 62% of the workforce consists of the staffs that are female, also it has been observed that around 92% of the workforce is white and around 8% of the workforce consists of black ethnic minority groups. Staffs within the age bracket of 16-19 years comprises of 14% of the workforce, staffs within the age bracket of 20-29 years comprises of 22% of the workforce, staffs within the age bracket of 30-39 years comprises of 17% of the workforce, staffs within the age bracket of 40-49 years comprises of 20% of the workforce and finally staffs above 50 years of age comprises of 27% of the workforce. Around 49% of the workforces have their association with full-time employability.
- Food & Service Management – This sector of the hospitality industry provides assistance to a variety of various industries ranging from traditional hospitality industries such as restaurants and hotels to other segments as well. These industries provide services that are related with food and drink, housekeeping and many more. For instance, Sodexo, Aramark and others are example of this sector. A recent study has revealed that approx. 200,000 people are working in this sector in around 25,000 companies. Staffs working in this sector comprises of 90% of the workforce from the white community whereas 10% of the workforce comprises of the black ethnic minority groups. Around 66% of the workforce comprises of the female staffs. (Matthews, 2011) Staffs within the age bracket of 16-19 years comprises of 6% of the workforce, staffs within the age bracket of 20-29 years comprises of 18% of the workforce, staffs within the age bracket of 30-39 years comprises of 22% of the workforce, staffs within the age bracket of 40-49 years comprises of 27% of the workforce and staffs above 50 years of age comprises of 28% of the workforce. A recent study has also revealed that this sector offers employment to a significant number of workers who migrate from other countries and there is full-time employ ability for 55% of the workforce.
- Travel and Tourist services – This sector is related with two segments viz. travel services and tourist services. The travel services offer support for the expansion of the travel and tourism sector that comprises of TUI, Thomas Cook, STA Travel, Co-operative Travel Group and many more whereas the tourist services offers support to the inbound and domestic tourism as well as consists of national as well as regional tourist boards, information centres for tourists and inbound as well as domestic tour operators. In this secto
r, there are around 120,000 people who are working in which around 62% of the workforce are female staffs. (Matthews, 2011) A recent study has revealed that there are approx. 12,000 companies that have their association with the travel and tourist services in which 90% of the workforce comprises of staffs from the white community and 10% of the workforce comprises of staffs from the black ethnic minority groups. There is a public ownership as well as private ownership.
Discuss organisational structures giving as example 2 different types of hospitality organisations (1.2)
For discussing about the organisational structures of two different types of hospitality organisations we will take into consideration the examples of a small boutique hotel as well as a large non-resident center for conferences and banqueting.
A small boutique hotel – Organisational structure:In this respect, let us take into consideration a small boutique hotel in UK named Hamilton’s Boutique Hotel. This small boutique hotel comprises of an organisational structure that is consisting of specific sub-categories. A brief discussion in this respect is required here. This small boutique hotel majorly consists of two General Managers who are required administering specific sub-categories that are functioning under them. One of the General Managers has five categories below them which comprises of departments like front-desk, audit, housekeeping, maintenance and sales whereas the other General Manager is administering five segments which are human resources, food and beverage, accounting, sales as well as marketing. The sub-category in respect of rooms consists of categories like front-office, reservations, housekeeping, engineering, laundry, security, as well as PBX. (Iqbal, 2011) The sub-category for food and beverages consists of categories like production of food, services associated with food as well as room, beverage department, convention as well as catering and stewarding. The human resources’ sub-category consists of categories like staffs, recruitment, and also training. The sub-category for sales and marketing will consists of the sales managers and last but not the least the sub-category for accounting consists of categories like finance operations, assistant controllers, purchasing, storeroom, credit systems and controller of food and beverage. A diagram is illustrated below, showcasing the organisational structure o
f a small boutique hotel,
A large non-resident centre for conferences and banqueting – Organisational structure
In this respect, let us take into consideration a large non-resident centre for conferences and banqueting named Elme Hall Hotel that is situated in UK which consists of different sub-categories. The Elme Hall Hotel in UK comprises of highly enhanced facilities in respect of quality for doing conferences. There exists a much enhanced condition in respect of non-resident conferences and business meetings that consists of conference suites of different sizes that includes all types of events associated with business. There is also the presentation apparatus available in respect of their center for conferences as well as banquets. The organisational structure of the Elme Hall Hotel consists of a Room Division Manager who is residing at the top. Below the Room Division Manager, there exist three sub-categories that consist of the Guest Relations Manager, Front Office Manager and Reservation Manager. (Iqbal, 2011) Below the Guest Relation Manager, there exist the guest service coordinators. The assistant manager’s work is administered by the Front Office Manager, and then the assistant manager does the administration of the work of the senior receptionist and finally the receptionist’s work is administered by the senior receptionist. The reservation officer’s work is administered by the reservation manager and last but not the least the telephone operator’s work is administered by the reservation officer. . A diagram is illustrated below, showcasing the organisational structure of a large non-resident centre for confere
nces and banqueting,
Unit 1 Contemporary Hospitality Industry | HND ASSIGNMENT HELP
Give examples of hospitality related organisations and professional bodies and assess their roles. (1.3)
In respect of assessing the various roles of the hospitality related organisations as well as professional bodies let us take the example of two organisations named The British Hospitality Association as well as the Springboard UK.
The British Hospitality Association:The British Hospitality Association aka BHA is considered to be one of the major hospitality related organisations as well as professional bodies. The major role that is played by the BHA is promoting the interests of the operators, brands as well as owners across hotels, restaurants, and food services, services apartments, clubs and places for visitor’s attractions. The future of hospitality and tourism gets structured by the British Hospitality Association and plays a significant role in catalysing the global competitiv
eness, financial growth and important career scopes to ensure that internationally, the British hospitality and tourism industry is second to none. In this respect, it can be said that the BHA consists of around 40,000 hotels, restaurants, clubs, food services, attractions, service apartments and organisations for
leisure activities. Being the major body for hospitality and tourism, BHA’s thought leadership, the market know-how, intelligence and expertise, does the delivery of strong point of view in respect of the government as well as offers strategic support in respect of business. The major function of the BHA is to work with the government to ensure a proper business environment in which hospitality as well as tourism can function in an efficient way. (Daft, 2010) Certain significant campaigns of the British Hospitality Association are associated with inspiring the next generation with the ‘The Big Hospitality Conversation’ for facilitating success, for driving competitiveness as well as for having a responsible hospitality also. To provide inspiration to the next generation, British Hospitality Association has aimed for the creation of around 300,000 new jobs in the industry by 2020, and also to facilitate accessibility British H
ospitality Association has requested the government for improving the process of visa accessibility for UK and in respect of increasing competitiveness they did the reduction of the VAT rules associated with tourism in Europe.
Springboard UK:The young, unemployed and individuals who are in a less advantageous position are being supported by the Springboard UK for initiating a career in the hospitality industry. This is considered to be a significant opportunity since the rate of unemployment of young individuals is almost thrice the national average. Springboard UK’s role is to promote the hospitality industry to be the most suitable place to work, to have an experience of the different types of jobs. To do this, Springboard Charity does the development of links with the schools, colleges as well as universities and also does the offering of complimentary programmed that are associated with education and scopes for career to assist students and young people less than 25 years of age. Another functional aspect of Springboard UK is to work for addressing human resources and corporate social responsibility needs of their business associates and for raising funds in respect of the work for charity. (Daft, 2010) Moreover, with the help of Springboard Resource Gateway, they offer resources that are considered to be new and communicative in respect of teaching and learning, in which there is the engagement of the students in activities that are related with food, leisure, hospitality, tourism and significant attributes. Moreover, with the help of the career opportunity of Springboard, there is assistance provided towards education in respect of hospitality, leisure and tourism that will assist in the ability to access specialist advices related to career and also assistance programmed.
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