Chapter 1: Introduction 1.0 Introduction According to Armstrong et al. (2014), the term digital marketing can be defined as a process of advertising one’s product or service, particularly on the internet for the sake of increasing sales by pulling in new customers and improving business performance. In this era...
Writing High Scoring Dissertations In Business Management Business management is the field that involves planning, organizing, implementing and evaluating the resources and actions that affect the availability of resources for carrying out a specific objective. Detailed study of this subject through classroom sessions of limited hours is not possible....