Simply Roses Student Workbook scenarios

Simply Roses scenario: 1
Simply Roses is a small Australian business that fabricates and sells lingerie, bags and nightwear with hand printed roses on them.Simply Roses Student Workbook scenarios

The business has identified its target market as women in all age groups who enjoy the beauty of roses.

Each product follows a similar design, but is unique because it is hand printed and made in Australia. Only natural fibres are used in the manufacture of the products, such as wool, silk and cotton. As a result, the products are aimed at the higher end of the market’s price scale.

Simply Roses is an online business where customers can order online and pay via PayPal.

The product is marketed through advertisements in women’s interest magazines and enjoys a loyal customer base.

The designs are traditional, and have changed very little from season to season over the years.

Over the years, although the product has remained relatively unaltered, the cost of production has risen significantly. This has meant that the end product has become more expensive and the existing customer base is less willing to absorb this extra cost.

Simply Roses products have enjoyed positive sales over the years but sales are now starting to plateau.

Simply Roses scenario: 2
Simply Roses’ hand printed lingerie, lingerie bags, and other rose printed products have enjoyed positive sales over the years but sales are now starting to plateau.

Simply Roses has found that the number of consumers who are purchasing their products is diminishing because their customer base is aging.

Simply Roses is currently investigating how it can identify opportunities in new markets that would achieve their goal of doubling turnover to two million dollars in the next financial year.

Simply Roses scenario: 3

Simply Roses Student Workbook scenarios

Simply Roses is looking at new ideas for its business.

Its challenges are the cost of production and sales that are starting to plateau.

In the time it has been conducting business, Simply Roses has enjoyed positive sales and overwhelmingly positive feedback from its customers. People who purchase Simply Roses products, fall in love with the products. This has started the business owners thinking that there must be more people in Australia, if not in the world that would purchase the products.

In the early days of the business, all sales were made over the telephone from advertisements placed in Women’s magazines. In the last three years, the business has undertaken an online presence and online sales and ordering are now conducted through PayPal.

Simply Roses is currently investigating how it can identify opportunities in new markets that would achieve their goal of doubling turnover to two million dollars in the next financial year.