Service Process Blue Print

Service Process Blue Print

Recommendation

Service Process Blue Print Taking the respective examples from Myntra.com it could be found out that there some related issues in the service blueprints that require development. The travel agency services lag the time required for the completion of booking ticket and the safety of the customer’s personal data. Recommendations will help to enhance effective services and overcoming the respective challenges.

Physical evidence

The exterior parking area outside the travel agency is much smaller and many customers face difficulties to park their car. The company needs to provide proper discounts according to the flight brands like Jet airways, Qatar Airways, Indigo etc. where the price difference according to the bra Some of the international and domestic flights provides free meals and has options for liquor. The company must improve their service so that the customer feels safe while booking a flight ticket.

Customer Action

In case of the customer action, it could be seen the customer has to wait to get their name registered in the travel agency form so that the agency could fill up the details of the customers about the destination, the number of seats, round way or one-way trip and the brand of flight. As said by del Bosque, San Martín & Collado (2016), the customers also have to wait for their ticket to be confirmed by the travel agency which is very time-consuming. The management of the travel agency must provide proper desk service to the customers and must provide proper discounts to gain the proper attraction of the customers. This will enhance the customer to provide positive feedback about their company.

Onstage Contact

Delivering of the ticket is not done on time and there is always a server problem in the travel agency company. For this reason, the customers have to wait for long hours if there is any kind of failure in the server.

Backstage contact

After confirming the details the employee books the tickets through the online website and confirms the ticket by analyzing the price of the flight with the customers. After confirming the flight ticket, the bill is being printed out. The soft copy and the hard copy of the ticket are also being provided to the customers.

Support process

The internet speed and service must be reliable for the smooth operation of booking the flight tickets.  The travel agency must find a proper discount price for the customers according to the chosen flight and destination.

Recommendation

Taking the respective examples from Myntra.com it could be found out that there some related issues in the service blueprints that require development. The travel agency services lag the time required for the completion of booking ticket and the safety of the customer’s personal data. Recommendations will help to enhance effective services and be overcoming the respective challenges.

Physical evidence

 The exterior parking area outside the travel agency is much smaller and many customers face difficulties to park their car. The company needs to provide proper discounts according to the flight brands like Jet airways, Qatar Airways, Indigo etc. where the price difference according to the bra Some of the international and domestic flights provides free meals and has options for liquor. The company must improve their service so that the customer feels safe while booking a flight ticket.

Customer Action

In case of the customer action, it could be seen the customer has to wait to get their name registered in the travel agency form so that the agency could fill up the details of the customers about the destination, the number of seats, round way or one-way trip and the brand of flight. As said by Li et al. (2018), the customers also have to wait for their ticket to be confirmed by the travel agency, which is very time-consuming. The management of the travel agency must provide proper desk service to the customers and must provide proper discounts to gain the proper attraction of the customers. This will enhance the customer to provide positive feedback about their company.

Onstage Contact

Delivering of the ticket is not done on time and there is always a server problem in the travel agency company. For this reason, the customers have to wait for long hours if there is any kind of failure in the server.

Backstage contact

After confirming the details, the employee books the tickets through the online website and confirms the ticket by analyzing the price of the flight with the customers. After confirming the flight ticket, the bill is being printed out. The soft copy and the hard copy of the ticket is also being provided to the customers.

Support process

The internet speed and service must be reliable for the smooth operation of booking the flight tickets. The travel agency need to find a proper discount price for their customers according to the chosen flight and destination.

Reference

del Bosque, I. A. R., San Martín, H., & Collado, J. (2016). The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector. Tourism Management27(3), 410-419.

Li, C., Guo, S., Cao, L., & Li, J. (2018). Digital enablement and its role in internal branding: A case study of HUANYI travel agency. Industrial Marketing Management.

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