BSBMKG501 Identify Evaluate Marketing Opportunities

BSBMKG501 Identify Evaluate Marketing Opportunities

BSBMKG501 Identify And Evaluate Marketing Opportunities

Skills Assessment (Practical Tasks) BSBMKG501 Identify Evaluate Marketing Opportunities

ASSESSOR NOTE

These instructions must be followed when assessing the student in this unit.  The checklist on the following page is to be completed for each student.  Please refer to separate mapping document for specific details relating to alignment of this task to the unit requirements. 

This competency is to be assessed using standard and authorised work practices, safety requirements and environmental constraints.

Assessment of essential underpinning knowledge will usually be conducted in an off-site context.

Assessment is to comply with relevant regulatory or Australian standards' requirements.

Resource implications for assessment include:

•           an induction procedure and requirement

•           realistic tasks or simulated tasks covering the mandatory task requirements

•           relevant specifications and work instructions

•           tools and equipment appropriate to applying safe work practices

•           support materials appropriate to activity

•           workplace instructions relating to safe work practices and addressing hazards and emergencies

•           material safety data sheets

•           research resources, including industry related systems information.

Reasonable adjustments for people with disabilities must be made to assessment processes where required. This could include access to modified equipment and other physical resources, and the provision of appropriate assessment support.

Task 1 – Marketing Opportunities Identification and Evaluation

Using a simulated business, you are the marketing manager for the organisation. Briefly describe the organisation, its products or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

Analyse and document these opportunities in terms of:

  • their potential contribution to the organisation’s business
  • their fit with the organisation’s goals and capabilities
  • likely impact on your current business and customers
  • external influences on the financial viability of each opportunity
  • probable return on investment
  • changes needed to current operations
  • changes needed to maintain current quality of customer service
  • resources required to make the necessary changes

Communicate your findings and recommendations to the key stakeholders in the organisation via a written report and presentation.

In your report, ensure you give detailed explanations of the legislation and codes of ethicswhich apply to its marketing activities. Present your findings within the written report andlist all the sources of your information.

The following attached Marketing Requirements Document may be used as a basis for thisassessment task. 

MARKETING REQUIREMENTS DOCUMENT

1. Executive Summary

Provide a concise report of the specific objectives for this Market Requirements Document (MRD), along with pertinent facts, assumptions, and recommendations noted throughout the document. Typically, it’s best to complete this section after all the other parts of the MRD document are finalized.

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MKG101 Integrated Marketing Communications

MKG101 Integrated Marketing Communications

MKG101 Integrated Marketing Communications,

Assessment Brief

Program Bachelor of Business

Subject code MKT103A/ MKG101

Subject name MKG101 Integrated Marketing Communications

Assessment title Assessment 1 - Individual Blog Activity

Group or individual Individual
assessment

Length Maximum 1800 words over 6 blogs (+/- 10%)

a. Describe the principles of Marketing Communications
b. Identify and analyse communication problems
through the application of communication models
Learning outcomes addressed c. Explain how the web was the genesis for changing
the rules of marketing, public relations and media
relations
d. Compare and contrast the effectiveness of new
media tools used to design integrated marketing
communication plans.
Submission date 11:55pm Sunday of Week 6

Total marks 100 Marks

Weighting 30%

Assessment Brief:

Starting in Week 3, students are required to review a current integrated marketing communications campaign of their choice. The review should identify the types of media used; a discussion as to their relevance and effectiveness; an analysis of the way in which the IMC tools used are integrated; and an assessment of the overall effectiveness of the campaign. The review will take the form of 6 blog entries over a 3 week period, finishing in week 5 and uploading a URL link to the assessment submission area in week 6.

As part of this review you will be required to refer to any relevant theory in your analysis and provide a Bibliography at the end of each blog entry.

The blogs can be created by using www.blogger.com , www.wordpress.com or any other similar blog site of your choice
1 MKT103A.MKG101 Assess 1 Individual Blog Activity T1 2017.docx
© Laureate International Universities 2017

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