Quantitative Data Collection Methods
Quantitative Data Collection Methods As the name represents, this research method is concerned with quantitative data (Flick, 2011). The quantitative research incorporates quantifying collected data. It performs the statistical based analysis concerning a set of numerical data. The key focus of quantitative research model is to guess causative relationship of variable on the basis of valid, consistent and simplified measurement (Linn and Erickson, 1990). Scientific hypotheses of value-free are a feature of quantitative technique and have researchers’ values, predisposition and partiality which are not permitted in qualitative type of research (Neuman, 2000). It is illustrated by Saunders et al, (2009) that quantitative data collection methods are involved with deductive research approach. The features of quantitative research are a highly structured approach of moving from theory to data, the application of controls ensuring validity and reliability of data, ope-rationalization of concepts ensuring clarity of definition and independence of researcher of selecting samples of sufficient size.
The present study is consisted of two main variables that are social media advertising and consumers’ buying behaviour; therefore, in order to establish the relationship between these variables and to accomplish the task, quantitative data collection method is more suitable.
A questionnaire survey was conducted by the researcher to the target audience. The questionnaire is close ended questionnaire in which respondents are provided with options and they reflect their views by ticking the appropriate one they consider. The questionnaire is composed of two parts; part 1 describes the demographic details of respondents and part 2 is based on set of questions that describe the information relating to the aspects of social media advertising that influence the consumers’ buying behavior. A total number of questions in this questionnaire survey are 15
Sampling plays an important role in research process as it helps the researcher to understand three main concepts of sampling; the sample population, sample frame and sample size. In research process the sample population is the target population who are eligible to take part in questionnaire survey. The sample frame is the number of people who provides their consent in responding the survey. The sample size is the actual number of people who participated in survey for providing useful information to the researcher (Hussey and Hussey, 1997).
In this study, the sample size was set around 150 who are engaged in surfing internet and particularly are Nokia users. From this sample population of 150 the intention of researcher is to collect at least 140 complete responses, however, the researcher received filled questionnaire form all of the selected population therefore, the sample size of this study is 150. A random sampling method was used that helped the researcher is selecting respondents randomly and selected sample was given equal chances of being selected. The study adopted pure descriptive approach.
Quantitative Data Collection Methods
The researcher found problems in getting respondents who were Nokia users and who have interests in filling up the questionnaire. The researcher used two social websites, the Facebook and Twitter for collecting respondents. Most of the respondents connected and showed their intention to fill the questionnaire but they were not Nokia users. The respondents connected through these social websites were not seen serious in filling the questionnaire, however the process continued until the desired research frame is reached. The questionnaire sent to the selected respondents through their emails, hence this questionnaire survey was an online questionnaire.
The ethical considerations associated with this research study are as follows:
The researcher did not disclose his identity to the research respondents and did not provide enough information of the research purpose. However, a cover letter was sent online before districting questionnaire which includes a brief description of the importance and the purpose of research study. The respondents were told that this is an academic exercise and its results will be used only for academic purposes. The questionnaire was designed after thoughtful analysis ensuring the researchers that it contains only questions related to research problem and no personal information is asked by them despite of only some demographic information as it is an essential requirement of the study for analyzing deeply. In order to avoid issues related to administrative errors, the data is presented through tables and pie charts. Moreover, a formal permission was taken by university for collecting sample population through websites and adhered to ethical form provided by university.
The major part of the chapter covers research philosophy, research approach, research strategy, data collection methods and accessibility and ethical
considerations. The information obtained from primary as well as secondary resources ensuring the reliability and validity of collected information. In this specific study, an online questionnaire is designed in order to do primary research and various secondary resources such as internet, books, journal articles and official website of Nokia is used to collect secondary information. The researcher ensured by providing all the collected data through quoting with Harvard Referencing Style in order to avoid plagiarism issue. Order Now