Hunchback of Notre Dame, Hercules and Shrek are some examples of this. In their Happy Meals they have distributed small toys based on the characters of these famous movies. On 1996, McDonald signed exclusive rights with Disney, the world famous production house of animated movies. The deal was for 10 years which was extended later on. As a part of this deal, McDonalds have always displayed and distributed different toys and merchandises of the movies which are coming out of Disney house. The promotional activities of McDonalds are generally for competing with its peers, especially Burger King. As a reply to a new product launch of Burger King, to keep its market share intact, McDonalds started an offer which offered cheeseburger of three sizes at a very cheap price.
Promotions and promotional tie-ins are the third proposition which McDonalds offered to the British mass market. From the very inception of the company they have relied heavily on this kind of marketing communication. They were also able to make a positive impression on the customers with different promotional offers. The promotional work of McDonald’s UK is done by Simon Marketing from the very inception of the brand in UK. They have traditionally tied up the brand with different big budget movies.
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