Pearson Education Australia Pty Ltd
Length : 2 Hours and 10 Minutes
UNIT MATERIALS AND RESOURCES
Prescribed Textbook (compulsory)
Kotler P & Keller (2016) Marketing Management 15th Global Edition published by Pearson Education Australia Pty Ltd.
Lecture notes/slides, recommended reading, tutorial activities and all other relevant information will be made available on Blackboard.
It is the student’s responsibility to check Blackboard on a regular basis. It is advised that students view lecture materials and readings before coming to class.
HI5004 MARKETING MANAGEMENT
|Week||Topics Scheduled||Tutorial||Assessment due||Chapters|
|Part 1: Understanding marketing management|
|1||Marketing for the New Realities||1|
|2||Marketing Strategies and Plans||Tutorial 1||2|
|Part 2: Capturing marketing insights|
|3||Marketing Research||Tutorial 2||4|
|Part 3: Connecting with customers|
|4||Consumer behaviour||Tutorial 3||6|
|Part 4: Building Strong Brands|
|5||Identifying Market Segments and Targets||Tutorial 4||9|
|6||Brand Positioning and Brand Equity||Tutorial 5||In class test||10, 11|
|Part 5: Creating Value|
|7||Product strategy||Tutorial 6||13, 15|
|8||Pricing strategies and programs||Tutorial 7||16|
|Part 6: Delivering Value|
|9||Integrated marketing channels and distribution system||Tutorial 8||17, 18|
|Part 7: Communicating value|
|Integrated Marketing Communications – Part 1||Tutorial 9||Group|
|10||Designing and managing integrated marketing||assignment||19|
|11||Integrated Marketing Communications – Part 2||Tutorial 10||20, 21, 22|
|Managing Mass Communications|
STUDENT ASSESSMENT SUBMISSION AND LATE PENALTIES
To be eligible to pass this unit, you must complete all forms of assessment and demonstrate achievement of the learning outcomes. All assignments must be submitted electronically ONLY using a word processor, uploaded to Blackboard via the Final Check and Submission of SafeAssign.
Submission deadlines are strictly enforced and a late submission incurs penalties of 5 (five) % of the assessment value per calendar day unless an extension and/or special consideration has been granted by the lecturer prior to the assessment deadline. Unless an extension and/or special consideration has been granted, no assessments are accepted after 14 calendar days of the due date, or the end of the trimester for assessments due later in a trimester. Students need to allow up to 24 hours for the Final Check of their assignment submission to SafeAssign to be available.
|HI5004 MARKETING MANAGEMENT|
VIEWING STUDENT GRADES AND ASSESSMENTS
Results, including the final grade, can be viewed via the Grade Centre on Blackboard. Results for all assessments are usually published within two weeks of the due date of the assessment, and the final examination respectively. Students who wish to appeal their mark for any assessment are advised to do so within 14 days of the publication of results (please follow the procedures outlined in the Student Handbook).
Please note that students are eligible to view any of their assessments. For continuous assessments during the teaching period, students need to contact their lecturer immediately after the publication of results. For viewing of the final examination script, students need to complete the respective form (available on your Blackboard) and pay the applicable administrative fee. The form needs to be submitted within 14 days of the publication of the final/overall results. Please note that there is no review/remark option available for any student assessments.
ACADEMIC MISCONDUCT AND PLAGIARISM
Holmes Institute views any forms of academic misconduct as most serious offences. Academic misconduct in any form, including plagiarism, contract cheating and cheating in a class test or examination, is not tolerated and will be dealt with according to the policies and procedures set out in the Holmes Institute Student Handbook.
Plagiarism occurs when one uses another person’s ideas or manner of expressing them and passes them off as one’s own work by failing to give appropriate acknowledgement (that is, referencing the source). It is important that student reference their work appropriately. The Faculty of Higher Education at Holmes Institute uses the Harvard style of referencing. A detailed guide to referencing can be found in the Student Handbook and Resource Centres. It is expected that you will be familiar with the Harvard style of referencing.