MGT306 Strategic Management
| Individual Assignment | ||
| Unit: | MGT306 – Strategic Management | |
| Submission Date: | 5.00 pm, Friday, Week 6 | |
| Total Marks: | The assignment is worth 20% of the total unit marks. | |
| Instructions: | ||
| 1. | Students are required to cover all stated requirements. | |
| 2. | Your answer must be submitted via Turnitin. | |
| 3. | You need to support your answers with appropriate | |
| Harvard or APA style references. | ||
| 4. | The Business plan should not be more than 2,000 words, | |
| excluding table of contents, references and cover sheet. | ||
| 5. | Only include information in your appendixes that has been | |
| directly referred to in the body of your document. | ||
Assignment Task
Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings
Executive Summary
Business Environment
- Vision, Mission and goals
- Products and services
- Business, organisation and finance structures
- Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
- Premises, plant and equipment
- Information systems and telecommunications
- Intellectual property, licences and memberships Insurances
Goals, milestones, strategies
- Goals and milestones
- Marketing
- Sales
- Customer management and retention
- Pricing
- Suitable business strategy
Business competition
- The industry
- Target market
- Market competition
- Influence of Five forces
Financial forecasts
- Set-up costs
- Profit and loss forecast
- Cash flow forecast
- Balance sheet forecast
- Break-even analysis
You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.
The following guidelines are to assist you with presentation and layout:
- Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
- Use Arial, Calibri, or Tahoma, 12 pt font
- Double spacing
- Double justification of text
- Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number
If you have any questions about the assignment, ask your lecturer, or email ian@ee.edu.au Ian Dunbar, March 2017
MGT306 Individual Assignment Rubric
Individual Assignment – Strategic Management
Due Week 6
Value: 20 percent of final marks
| Fail (0-49) | Pass (50-64) | Credit (65-74) | Distinction (75-84) | High Distinction (85-100) | Total | |
| Clear | purpose | ||||||||||
| Appropriate | use | of | Student presents | Lack | of focus | with | and | context. | |||
| structure. | Information | information | in | Student | presents no purpose or | ||||||
| Weak | paragraph | ||||||||||
| is presented in a | logical logical, | structure information in | |||||||||
| logical, | |||||||||||
| Organisation/ | context. structure. | Good sequence | that clearly which | ||||||||
| audience can | interesting and | entertaining | |||||||||
| Structure | Inappropriately use | of headings | addresses the follow | ||||||||
| with some structure which audience | |||||||||||
| structured. 0-and subquestions asked. additional interest can follow. 21.25-25marks | |||||||||||
| 12.25 marks headings. | 12.5- | ||||||||||
| 16.25-18.5 marks 18.75-21 marks 16 marks | |||||||||||
| Limited grasp | of | ||||||||||
| Clear | and | Inaccurate | use of Strategic | ||||||||
| Accurate but | limited | competent use of | |||||||||
| Subject | Strategic | Management | Especially skilful | ||||||||
| use of Strategic | Strategic | ||||||||||
| Knowledge | and | Management | concepts. | identification | and analysis of | ||||||
| Management | concepts. | Management | use | of | concepts. | Lack of Assertions exist | |||||
| Strategic | Management | ||||||||||
| Developed and | concepts. | ||||||||||
| Strategic | assertions, but are | not concepts. | Fully developed | ||||||||
| supported | Developed and | ||||||||||
Management development supported or and supported assertions.
- assumptions. supported
- concepts and/or support. developed 21.25-25marks
- 16.25-18.5 marks assumptions. 0-12.25 marks adequately.
- 18.75-21 marks 12.5-16 marks
| Most of the work is | ||||||
| Some of the | task All of the work | is | ||||
| related to the Topic | but | |||||
| Focus on | is related to | the related to | the Topic The | entire work is | related to No attempt to | |
| link | occasionally | wanders | ||||
| Assigned | Topic Topic | but a and the | reader the Topic | and challenges | ||
| assessment | task to off | into other | unrelated | |||
| (answered | the reader | does not | learns something | the reader with | new the Topic. areas. | /25 |
| The reader | can question | learn much | about more about | the insights. | ||
- 0-12.25 marks still learn something
- asked) the Topic. Topic. 21.25-25marks
| about the Topic. | |||||
| 12.5-16 marks 18.75-21 marks | |||||
| 16.25-18.5 marks | |||||
| Some | research | ||||
| Evidence of wide | |||||
| No evidence | of and | additional | Evidence of | research Evidence of | |
| reading/research and | |||||
| additional | research | references and | reading with | some research and | |
| inclusion of | quality or | reading. although | poor quality | references reading with | |
| some | |||||
| Research | and | references | (including | ||
| Students work | has quality or | not mostly related | to the quality | references all | |
| Referencing | academic | references) | |||
| spelling and | related to the | Topic. Some | spelling related | to the Topic. | |
and Mechanics related to the Topic. No
grammatical Topic. Spelling and grammatical Some errors with and Language spelling or grammatical
errors. Poor and grammatical errors. Some errors spelling/grammar or errors. Referencing is referencing. errors.
Limited with referencing. referencing.
appropriate.
0-12.25 marks referencing. 16.25-18.5 marks 18.75- 21 marks
21.25-25marks 12.5-16 marks
Total Points:
