May 5, 2018
David Marks
- Project Management
0

MGT306 Strategic Management

		Individual Assignment
Unit:		MGT306 – Strategic Management
Submission Date:	5.00 pm, Friday, Week 6
Total Marks:	The assignment is worth 20% of the total unit marks.
Instructions:
	1.	Students are required to cover all stated requirements.
	2.	Your answer must be submitted via Turnitin.
	3.	You need to support your answers with appropriate
		Harvard or APA style references.
	4.	The Business plan should not be more than 2,000 words,
		excluding table of contents, references and cover sheet.
	5.	Only include information in your appendixes that has been
		directly referred to in the body of your document.

Assignment Task

Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings

Executive Summary

Business Environment

Vision, Mission and goals
Products and services
Business, organisation and finance structures
Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
Premises, plant and equipment
Information systems and telecommunications
Intellectual property, licences and memberships Insurances

Goals, milestones, strategies

Goals and milestones
Marketing
Sales
Customer management and retention
Pricing
Suitable business strategy

Business competition

The industry
Target market
Market competition
Influence of Five forces

Financial forecasts

Set-up costs
Profit and loss forecast
Cash flow forecast
Balance sheet forecast
Break-even analysis

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout:

Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
Use Arial, Calibri, or Tahoma, 12 pt font
Double spacing
Double justification of text
Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

If you have any questions about the assignment, ask your lecturer, or email ian@ee.edu.au Ian Dunbar, March 2017

MGT306 Individual Assignment Rubric

Individual Assignment – Strategic Management

Due Week 6

Value: 20 percent of final marks

	Fail (0-49)	Pass (50-64)	Credit (65-74)	Distinction (75-84)	High Distinction (85-100)	Total

			Clear		purpose
	Appropriate		use	of	Student presents		Lack	of focus	with	and	context.
	structure.		Information		information	in	Student		presents no purpose or
	Weak		paragraph
					is presented in a		logical logical,		structure information in
					logical,
	Organisation/				context. structure.		Good sequence		that clearly which
					audience can		interesting and		entertaining
Structure					Inappropriately use		of headings		addresses the follow
					with some structure which audience
	structured. 0-and subquestions asked. additional interest can follow. 21.25-25marks
	12.25 marks headings.		12.5-
		16.25-18.5 marks 18.75-21 marks 16 marks
			Limited grasp		of
	Clear	and	Inaccurate		use of Strategic
					Accurate but			limited	competent use of
Subject	Strategic		Management		Especially skilful
					use of Strategic		Strategic
Knowledge	and		Management		concepts.		identification		and analysis of
	Management		concepts.		Management	use	of	concepts.	Lack of Assertions exist
Strategic	Management
					Developed and		concepts.
Strategic					assertions, but are		not concepts.		Fully developed
					supported		Developed and

Management development supported or and supported assertions.

assumptions. supported
concepts and/or support. developed 21.25-25marks
16.25-18.5 marks assumptions. 0-12.25 marks adequately.
18.75-21 marks 12.5-16 marks

			Most of the work is
		Some of the	task All of the work	is
			related to the Topic	but
Focus on	is related to	the related to	the Topic The	entire work is	related to No attempt to
	link	occasionally	wanders
Assigned	Topic Topic	but a and the	reader the Topic	and challenges
	assessment	task to off	into other	unrelated
(answered	the reader	does not	learns something	the reader with	new the Topic. areas.	/25
The reader	can question	learn much	about more about	the insights.		/25
The reader	can question	learn much	about more about	the insights.

0-12.25 marks still learn something
asked) the Topic. Topic. 21.25-25marks

				about the Topic.
			12.5-16 marks 18.75-21 marks
				16.25-18.5 marks
		Some	research
					Evidence of wide
	No evidence	of and	additional	Evidence of	research Evidence of
					reading/research and
	additional	research	references and	reading with	some research and
	inclusion of	quality or	reading. although	poor quality	references reading with
	some
Research	and	references	(including
	Students work	has quality or	not mostly related	to the quality	references all
	Referencing	academic	references)
	spelling and	related to the	Topic. Some	spelling related	to the Topic.