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MGT306 Strategic Management

MGT306 Strategic Management

Individual Assignment
Unit:MGT306 – Strategic Management
Submission Date:5.00 pm, Friday, Week 6
Total Marks:The assignment is worth 20% of the total unit marks.
1.Students are required to cover all stated requirements.
2.Your answer must be submitted via Turnitin.
3.You need to support your answers with appropriate
Harvard or APA style references.
4.The Business plan should not be more than 2,000 words,
excluding table of contents, references and cover sheet.
5.Only include information in your appendixes that has been
directly referred to in the body of your document.

Assignment Task

Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings

Executive Summary

Business Environment

  • Vision, Mission and goals
  • Products and services
  • Business, organisation and finance structures
  • Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
  • Premises, plant and equipment
  • Information systems and telecommunications
  • Intellectual property, licences and memberships Insurances

Goals, milestones, strategies

  • Goals and milestones
  • Marketing
  • Sales
  • Customer management and retention
  • Pricing
  • Suitable business strategy

Business competition

  • The industry
  • Target market
  • Market competition
  • Influence of Five forces

Financial forecasts

  • Set-up costs
  • Profit and loss forecast
  • Cash flow forecast
  • Balance sheet forecast
  • Break-even analysis

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout:

  • Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
  • Use Arial, Calibri, or Tahoma, 12 pt font
  • Double spacing
  • Double justification of text
  • Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

If you have any questions about the assignment, ask your lecturer, or email ian@ee.edu.au Ian Dunbar, March 2017

MGT306 Individual Assignment Rubric

Individual Assignment – Strategic Management

Due Week 6

Value: 20 percent of final marks

Fail (0-49)Pass (50-64)Credit (65-74)Distinction (75-84)High Distinction (85-100)Total



AppropriateuseofStudent   presentsLackof  focuswithandcontext.
structure.InformationinformationinStudentpresents no purpose or
is presented in alogical logical,structure information in
Organisation/context.  structure.Good sequencethat clearly which
audience caninteresting andentertaining
StructureInappropriately useof headingsaddresses the follow
with some structure which audience
structured.  0-and subquestions asked.  additional interest can follow. 21.25-25marks
12.25 marks headings.12.5-
16.25-18.5 marks 18.75-21 marks 16 marks
Limited graspof
ClearandInaccurateuse of Strategic
Accurate butlimitedcompetent use of
SubjectStrategicManagementEspecially skilful
use of StrategicStrategic
KnowledgeandManagementconcepts.identificationand analysis of
Managementconcepts.Managementuseofconcepts.Lack of Assertions exist
Developed andconcepts.
Strategicassertions, but arenot concepts.Fully developed
supportedDeveloped and

Management development supported or and supported assertions.

  • assumptions. supported
  • concepts and/or support. developed 21.25-25marks
  • 16.25-18.5 marks assumptions. 0-12.25 marks adequately.
  • 18.75-21 marks 12.5-16 marks
Most of the work is
Some of thetask All of the workis
related to the Topicbut
Focus onis related tothe related tothe Topic Theentire work isrelated to No attempt to
AssignedTopic Topicbut a and thereader the Topicand challenges
assessmenttask to offinto otherunrelated
(answeredthe readerdoes notlearns somethingthe reader withnew the Topic. areas./25
The readercan questionlearn muchabout more aboutthe insights.
  • 0-12.25 marks still learn something
  • asked) the Topic. Topic. 21.25-25marks
about the Topic.
12.5-16 marks 18.75-21 marks
16.25-18.5 marks
Evidence of wide
No evidenceof andadditionalEvidence ofresearch Evidence of
reading/research and
additionalresearchreferences andreading withsome research and
inclusion ofquality orreading.  althoughpoor qualityreferences reading with
Students workhas quality ornot mostly relatedto the qualityreferences all
spelling andrelated to theTopic.  Somespelling relatedto the Topic.

and Mechanics related to the Topic.  No

grammatical Topic. Spelling and grammatical Some errors with and Language spelling or grammatical

errors.  Poor and grammatical errors.  Some errors spelling/grammar or errors.  Referencing is referencing. errors.

Limited with referencing. referencing.


0-12.25 marks referencing. 16.25-18.5 marks 18.75- 21 marks

21.25-25marks 12.5-16 marks

Total Points:

David Marks

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