MGF3684 BUSINESS STRATEGY

ASSESSMENT 2: STRATEGIC BUSINESS PLAN REPORT

RECOMMENDED STRUCTURE

PRELIMINARIES

  • Title Page
  • Table of Contents
  • Executive Summary

INTRODUCTION

  • Purpose/Introduction
  • Company Background/Info
  • Main Idea Statement (MIS)
  • Scope
  • Assumptions/limitations
  • Outline of the report/layout

BODY*

  • Company’s positioning
  • Internal stimuli
  • To what extent the strategy addresses the Triple Bottom Line

CONCLUSION

  • Summary and overall recommendation

MGF3684 BUSINESS STRATEGY

APPENDICES (If any)

REFERENCE LIST

* The 3 items listed in the ‘Body’ section are simply representative of the 3questions outlined in the Unit Guide for Assessment 2. Please note that you are still required to identify which are the relevant concepts/models/tools/theories to apply for each of the 3 questions. You may also choose to utilise different sub-headings in this section, as long as you CLEARLY address each of the 3 questions.