Marketing Principles Assignment Help
Qualification | Unit number and title | ||||||||||||||||||||
Pearson BTEC Level 5 HND Diploma | Unit 4: Marketing Principles | ||||||||||||||||||||
Business | |||||||||||||||||||||
Student name | Assessor name | ||||||||||||||||||||
Mehedi Alam | |||||||||||||||||||||
Date issued | Completion date | Submitted on | |||||||||||||||||||
03rd February 2014 | 30th May 2014 | ||||||||||||||||||||
Assignment title | Marketing report based on industrial analysis | ||||||||||||||||||||
Learning | Learning | Assessme | In this assessment you will have the | Task | Evidence | ||||||||||||||||
opportunity to present evidence that | |||||||||||||||||||||
Outcome | nt Criteria | no. | |||||||||||||||||||
outcome | shows you are able to: | (Page no) | |||||||||||||||||||
Understand | 1.1 | Explain the various elements of the | |||||||||||||||||||
the concept | marketing process | ||||||||||||||||||||
LO1 | and process | ||||||||||||||||||||
1.2 | Evaluate the benefits and costs of a | ||||||||||||||||||||
of | |||||||||||||||||||||
marketing orientation for a selected | |||||||||||||||||||||
marketing | organisation | ||||||||||||||||||||
Be able to | 2.1 | Show macro and micro environmental | |||||||||||||||||||
use the | factors which influence marketing | ||||||||||||||||||||
concepts of | decisions | ||||||||||||||||||||
segmentatio | 2.2 | Propose segmentation criteria to be used | |||||||||||||||||||
n, | for products in different markets | ||||||||||||||||||||
LO2 | targeting | 2.3 | Choose a targeting strategy for a selected | ||||||||||||||||||
and | product/service | ||||||||||||||||||||
positioning | 2.4 | Demonstrate how buyer behaviour affects | |||||||||||||||||||
marketing activities in different buying | |||||||||||||||||||||
situations | |||||||||||||||||||||
2.5 | Propose new positioning for a selected | ||||||||||||||||||||
product/service | |||||||||||||||||||||
Understand | 3.1 | Explain how products are developed to | |||||||||||||||||||
the | |||||||||||||||||||||
sustain competitive advantage | |||||||||||||||||||||
individual | |||||||||||||||||||||
elements of | 3.2 | Explain how distribution is arranged to | |||||||||||||||||||
the extended | provide customer convenience | ||||||||||||||||||||
marketing | 3.3 | Explain how prices are set to reflect an | |||||||||||||||||||
LO3 | mix | organisation’s objectives and market | |||||||||||||||||||
conditions | |||||||||||||||||||||
3.4 | Illustrate how promotional activity is | ||||||||||||||||||||
integrated to achieve marketing objectives | |||||||||||||||||||||
3.5 | Analyse the additional elements of the | ||||||||||||||||||||
extended marketing mix | |||||||||||||||||||||
Be able to | 4.1 | Plan marketing mixes for two different | |||
use the | segments in consumer markets | ||||
marketing | 4.2 | Illustrate differences in marketing | |||
LO4 | mix in | products and services to businesses rather | |||
different | than consumers | ||||
contexts | 4.3 | Show how and why international | |||
marketing differs from domestic | |||||
marketing. |
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Student signature: | Date: |
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor | Indicative characteristic/s | Contextualisation | |||
M1Identify and apply strategies to find | ? | An effective approach to study and | To achieve M1, use an effective approach to study and | ||
appropriate solutions | research has been applied | ||||
research and have effective judgement to understand the | |||||
? Effective judgements have been made | |||||
concept and process of marketing. (Part A Task 1) | |||||
M2 Select / design and apply appropriate | ? A range of methods and techniques | ||||
methods / techniques | have been applied | To achieve M2 use a range of methods and techniques to | |||
? | A range of sources of information has | the relevant sources of information in the chosen company | |||
been used | context to be able to use the concepts of segmentation, | ||||
targeting and positioning. (Part A Task 1 ) | |||||
M3 Present and communicate appropriate | ? Coherent, logical development of | ||||
findings | principles/concepts for the intended | To achieve M3, you need consistent and logical development | |||
audience | |||||
of principles/concepts for the intended audience with the help | |||||
? A range of methods of presentation | |||||
of appropriate methods of presentation to explain the various | |||||
have been used and technical language | |||||
elements of marketing mix along with additional elements. | |||||
has been accurately used | (Part A Task 1) | ||||
D1 Use critical reflection to evaluate own | ? The validity of results has been | ||||
work and justify valid conclusions | evaluated using defined criteria | To achieve D1, evaluate the validity of results through the | |||
? | Conclusions have been arrived at | conclusion where ideas should have been justified to use the | |||
through synthesis of ideas and have | marketing mix in different contexts. (Part A Task 2) | ||||
been justified | |||||
D2 Take responsibility for managing and | ? | Activities have been managed | To achieve D2, you need to accommodate the unforeseen | ||
organising activities | ? | The unforeseen has been | area and the activities should | have been managed | |
efficiently to use the concepts of | segmentation, targeting | ||||
accommodated | |||||
and positioning. (Part A Task 1) | |||||
D3 Demonstrate convergent /lateral / | ? | Innovation and creative thought have | To achieve D3, you need to apply creative innovation and self | ||
creative thinking | been applied | -evaluation to use the marketing mix in different contexts. | |||
(Part A Task 2) | |||||
Unit number and title | Unit 4: Marketing Principles | |
Qualification | Pearson BTEC Level 5 HND Diploma in Business | |
Start date | 03rd February 2014 | |
Deadline/hand-in | 30th May 2014 | |
Assessor | Mehedi Alam | |
Assignment title | Marketing report based on industrial analysis | |
Marketing Principles Assignment Help
Purpose of this assignment
To be able to learn how to prepare a report to present to the Managing Director of your chosen company. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation.
Scenario
As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. As a part of it you also need to carry out a market environment situation analysis using a range of tools and techniques suitable for each market situation.
Task 1 (LO 1: 1.1, 1.2; LO2: 2.1, 2.2, 2.3, 2.4, 2.5; LO 3: 3.1, 3.2, 3.3, 3.4, 3.5)
Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for a selected organisation. As a part of developing marketing plan identify and analyse Macro and Micro environment with the help of appropriate tools and techniques. Propose segmentation criteria and choose a target strategy and positioning options for your selected product/service.
Discuss how the buyer behaviour affects marketing activities in different buying situations. You also need to explain how the products/services should be developed to sustain competitive advantage. Explain how distribution is arranged to provide customer convenience and a pricing strategy as per marketing conditions.
Plan and recommend marketing mixes along with additional elements for the two different segments and discuss how promotional activity should be integrated to achieve marketing objectives.
To achieve M1, use an effective approach to study and research and have effective judgement to understand the concept and process of marketing.
To achieve M2 use a range of methods and techniques to the relevant sources of information in the chosen company context to be able to use the concepts of segmentation, targeting and positioning.
To achieve M3, you need consistent and logical development of principles/concepts for the intended audience with the help of appropriate methods of presentation to explain the various elements of marketing mix along with additional elements.
To achieve D2, you need to accommodate the unforeseen area and the activities should have been managed efficiently to use the concepts of segmentation, targeting and positioning.
Task 2 (LO 4: 4.1, 4.2, 4.3)
Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis to use the marketing mixes for two different segments in consumer markets. Also you need to develop a marketing strategy to market the products and services into different context such as marketing products and services to an organisation. To achieve this focus on identifying differences between B2B and B2C marketing.
Propose on implementing a marketing strategy to market abroad for which you may also need to identify the differences between international marketing and domestic marketing.
To achieve D1, evaluate the validity of results through the conclusion where ideas should have been justified to use the marketing mix in different contexts.
To achieve D3, you need to apply creative innovation and self-evaluation to use the marketing mix in different contexts.
Evidence | Summary of evidence required by student | Evidence | ||||
checklist | presented | |||||
Prepare a report, which should comply with the word count of 2500 with +/- | ||||||
Task 1 | 10% margin. You may use tables and diagrams to support your report to | |||||
illustrate the text. | ||||||
Prepare a report, which should comply with the word count of 500 with +/- Task 2 10% margin. You may use tables and diagrams to support your report to
illustrate the text.
Assignment brief Part B
Unit number and title | Unit 4: Marketing Principles | |
Qualification | Pearson BTEC Level 5 HND Diploma in Business | |
Start date | 28th April 2014 | |
Deadline/hand-in | 30th May 2014 | |
Assessor | Mehedi Alam | |
Assignment title | Marketing Plan | |
Marketing Principles Assignment Help
Purpose of this assignment
To be able to learn how to prepare a report to present to the Managing Director of your chosen company. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation.
Scenario
As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. As a part of it you need to give a presentation on the following task.
Task 1 (LO 4: 4.1, 4.2, 4.3)
Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis to be able to use the marketing mix in different context such as marketing products and services to an organisation. Explain the differences between B2B Vs B2C.
Also suggest on implementing a marketing strategy to market abroad. What would be different from international marketing to domestic marketing?
Evidence | Summary of evidence required by student | Evidence | ||||
checklist | presented | |||||
A short presentation of 5-10 minutes. You may use tables and diagrams. | ||||||
Task 1 | The presentation must be also submitted as a printed copy at the time of | |||||
the delivery. | ||||||
Achievement Summary
Pearson BTEC Level 5 HND | ||||||||||||||
Qualification | Diploma in Business | Assessor name | Mehedi Alam | |||||||||||
Unit Number and | Unit 4 Marketing Principles | Student name | ||||||||||||
title | ||||||||||||||
Criteria | To achieve the criteria the evidence must show that the | Achieved? | ||||||||||||
Reference | student is able to: | (tick) | ||||||||||||
LO 1 | ||||||||||||||
1.1 | Explain the various elements of the marketing process | |||||||||||||
1.2 | Evaluate the benefits and costs of a marketing orientation for a | |||||||||||||
selected organisation | ||||||||||||||
LO 2 | ||||||||||||||
2.1 | Show macro and micro environmental factors which influence | |||||||||||||
marketing decisions | ||||||||||||||
2.2 | Propose segmentation criteria to be used for products in different | |||||||||||||
markets | ||||||||||||||
2.3 | Choose a targeting strategy for a selected product/service | |||||||||||||
2.4 | Demonstrate how buyer behaviour affects marketing activities in | |||||||||||||
different buying | ||||||||||||||
Situations | ||||||||||||||
2.5 | Propose new positioning for a selected product/service | |||||||||||||
LO 3 | ||||||||||||||
3.1 | Explain how products are developed to sustain competitive advantage | |||||||||||||
3.2 | Explain how distribution is arranged to provide customer convenience | |||||||||||||
3.3 | Explain how prices are set to reflect an organisation’s objectives and | |||||||||||||
market conditions | ||||||||||||||
3.4 | Illustrate how promotional activity is integrated to achieve marketing | |||||||||||||
objectives | ||||||||||||||
3.5 | Analyse the additional elements of the extended marketing mix | |||||||||||||
LO 4 | ||||||||||||||
4.1 | Plan marketing mixes for two different segments in consumer markets | |||||||||||||
4.2 | Illustrate differences in marketing products and services to businesses | |||||||||||||
rather than consumers | ||||||||||||||
4.3 | Show how and why international marketing differs from domestic | |||||||||||||
marketing. | ||||||||||||||
Higher Grade achievements (where applicable) | ||||||||||||||
Grade descriptor | Achieved? | Grade descriptor | Achieved? | |||||||||||
(tick) | (tick) | |||||||||||||
M1: Identify and apply strategies to | D1: Use critical reflection to | |||||||||||||
find appropriate solutions | evaluate own work and justify | |||||||||||||
valid conclusions | ||||||||||||||
M2: Select/design and apply | D2: Take responsibility for | |||||||||||||
appropriate methods/techniques | managing and organising | |||||||||||||
activities | ||||||||||||||
M3: Present and communicate | D3: Demonstrate | |||||||||||||
appropriate findings | convergent/lateral /creative | |||||||||||||
thinking | ||||||||||||||
Formative Feedback: Assessor to Student
Action Plan
Summative feedback
Feedback: Student to Assessor
Assessor Signature | Date | ||
Student Signature | Date | ||