Qualification

Unit number and title

Pearson BTEC Level 5 HND Diploma

Unit 4: Marketing Principles

Business

Student name

Assessor name

Mehedi Alam

Date issued

Completion date

Submitted on

03rd February 2014

30th May 2014

Assignment title

Marketing report based on industrial analysis

Learning

Learning

Assessme

In this assessment you will have the

Task

Evidence

opportunity to present evidence that

Outcome

nt Criteria

no.

outcome

shows you are able to:

(Page no)

Understand

1.1

Explain the various elements of the

the concept

marketing process

LO1

and process

1.2

Evaluate the benefits and costs of a

of

marketing orientation for a selected

marketing

organisation

Be able to

2.1

Show macro and micro environmental

use the

factors which influence marketing

concepts of

decisions

segmentatio

2.2

Propose segmentation criteria to be used

n,

for products in different markets

LO2

targeting

2.3

Choose a targeting strategy for a selected

and

product/service

positioning

2.4

Demonstrate how buyer behaviour affects

marketing activities in different buying

situations

2.5

Propose new positioning for a selected

product/service

Understand

3.1

Explain how products are developed to

the

sustain competitive advantage

individual

elements of

3.2

Explain how distribution is arranged to

the extended

provide customer convenience

marketing

3.3

Explain how prices are set to reflect an

LO3

mix

organisation’s objectives and market

conditions

3.4

Illustrate how promotional activity is

integrated to achieve marketing objectives

3.5

Analyse the additional elements of the

extended marketing mix

Be able to

4.1

Plan marketing mixes for two different

use the

segments in consumer markets

marketing

4.2

Illustrate differences in marketing

LO4

mix in

products and services to businesses rather

different

than consumers

contexts

4.3

Show how and why international

marketing differs from domestic

marketing.

Student signature:

Date:

Grade Descriptor

Indicative characteristic/s

Contextualisation

M1Identify and apply strategies to find

?

An effective approach to study and

To achieve M1, use an effective approach to study and

appropriate solutions

research has been applied

research and have effective judgement to understand the

? Effective judgements have been made

concept and process of marketing. (Part A Task 1)

M2 Select / design and apply appropriate

? A range of methods and techniques

methods / techniques

have been applied

To achieve M2 use a range of methods and techniques to

?

A range of sources of information has

the relevant sources of information in the chosen company

been used

context to be able to use the concepts of segmentation,

targeting and positioning. (Part A Task 1 )

M3 Present and communicate appropriate

? Coherent, logical development of

findings

principles/concepts for the intended

To achieve M3, you need consistent and logical development

audience

of principles/concepts for the intended audience with the help

? A range of methods of presentation

of appropriate methods of presentation to explain the various

have been used and technical language

elements of marketing mix along with additional elements.

has been accurately used

(Part A Task 1)

D1 Use critical reflection to evaluate own

? The validity of results has been

work and justify valid conclusions

evaluated using defined criteria

To achieve D1, evaluate the validity of results through the

?

Conclusions have been arrived at

conclusion where ideas should have been justified to use the

through synthesis of ideas and have

marketing mix in different contexts. (Part A Task 2)

been justified

D2 Take responsibility for managing and

?

Activities have been managed

To achieve D2, you need to accommodate the unforeseen

organising activities

?

The unforeseen has been

area and the activities should

have been managed

efficiently to use the concepts of

segmentation, targeting

accommodated

and positioning. (Part A Task 1)

D3 Demonstrate convergent /lateral /

?

Innovation and creative thought have

To achieve D3, you need to apply creative innovation and self

creative thinking

been applied

-evaluation to use the marketing mix in different contexts.

(Part A Task 2)

Unit number and title

Unit 4: Marketing Principles

Qualification

Pearson BTEC Level 5 HND Diploma in Business

Start date

03rd February 2014

Deadline/hand-in

30th May 2014

Assessor

Mehedi Alam

Assignment title

Marketing report based on industrial analysis

Evidence

Summary of evidence required by student

Evidence

checklist

presented

Prepare a report, which should comply with the word count of 2500 with +/-

Task 1

10% margin. You may use tables and diagrams to support your report to

illustrate the text.

Unit number and title

Unit 4: Marketing Principles

Qualification

Pearson BTEC Level 5 HND Diploma in Business

Start date

28th April 2014

Deadline/hand-in

30th May 2014

Assessor

Mehedi Alam

Assignment title

Marketing Plan

Evidence

Summary of evidence required by student

Evidence

checklist

presented

A short presentation of 5-10 minutes. You may use tables and diagrams.

Task 1

The presentation must be also submitted as a printed copy at the time of

the delivery.

Pearson BTEC Level 5 HND

Qualification

Diploma in Business

Assessor name

Mehedi Alam

Unit Number and

Unit 4 Marketing Principles

Student name

title

Criteria

To achieve the criteria the evidence must show that the

Achieved?

Reference

student is able to:

(tick)

LO 1

1.1

Explain the various elements of the marketing process

1.2

Evaluate the benefits and costs of a marketing orientation for a

selected organisation

LO 2

2.1

Show macro and micro environmental factors which influence

marketing decisions

2.2

Propose segmentation criteria to be used for products in different

markets

2.3

Choose a targeting strategy for a selected product/service

2.4

Demonstrate how buyer behaviour affects marketing activities in

different buying

Situations

2.5

Propose new positioning for a selected product/service

LO 3

3.1

Explain how products are developed to sustain competitive advantage

3.2

Explain how distribution is arranged to provide customer convenience

3.3

Explain how prices are set to reflect an organisation’s objectives and

market conditions

3.4

Illustrate how promotional activity is integrated to achieve marketing

objectives

3.5

Analyse the additional elements of the extended marketing mix

LO 4

4.1

Plan marketing mixes for two different segments in consumer markets

4.2

Illustrate differences in marketing products and services to businesses

rather than consumers

4.3

Show how and why international marketing differs from domestic

marketing.

Higher Grade achievements (where applicable)

Grade descriptor

Achieved?

Grade descriptor

Achieved?

(tick)

(tick)

M1: Identify and apply strategies to

D1: Use critical reflection to

find appropriate solutions

evaluate own work and justify

valid conclusions

M2: Select/design and apply

D2: Take responsibility for

appropriate methods/techniques

managing and organising

activities

M3: Present and communicate

D3: Demonstrate

appropriate findings

convergent/lateral /creative

thinking

Assessor Signature

Date

Student Signature

Date