Marketing Planning Process Assignment

Compare the ways in which M&S applies the marketing mix to the marketing planning process to achieve business objectives

Introduction

Marketing Planning Process AssignmentThe success of the organization depends on key elements. The extended marketing mix gives the clear concept to marketers. The marketing mix includes seven elements. This element is very important to achieve organization success. The marketing mix involves 7ps such as people, place, product, promotion, price, process and physical evidence etc.

Importance of extended marketing mix:

The extended marketing mix is the very important factor of the marketing department for any business organization because marketing mix has interrelated between customers and manufactured. The marketing mix is a process of marketing plan implemented in the market. It has seven elements. Each element is very important for any business organization. The first element of the extended marketing mix is the product (Comfort and Brieger, 2010). Every organization must ensure produce the high quality product to customers than fix the good price that is reasonable to customers. After pricing, they should select proper place. It also takes the necessary step product promotion and develops people.

Marketing Mix (7P’s) in M&S

Source: (Richter, 2002)

Product: Marks and Spencer is produced cloths, home product, and luxury food products etc. M&S always tries high quality products to customers so that customers become happy to get the quality product.

Price: M&S tries to fix their products price reasonable for customers. It products price is very reasonable, customers become very satisfied to get the high quality product within the low price.

Place: The success of the business organization depends on the select best place for operating their business activities. M&S selects the best place to operate their business activities.

Promotion: M&S is very conscious about their product promotion activities. It hardly controls their promotion activities (Heidingsfield and Blankenship, 2014). It takes necessary step for their product promotion time to time.

People: HRM manger of H&S organization is organized the different training program for their employees. M&S wants to ensure to provide the best service to customers.

Process: Marketing activities depend on some process because all marketing activities are going into some process.  M&S has different shops canter in various place in the UK. It tries to give service to customers easily way.   

Physical evidence: The organization must have some physical evidence. M&S properly maintains their physical evidence.

Marketing Mix (7P’s) in Next PLC 

Source: (Sapiro, 2007)

Product: The products of other organization PLC are the home product, cloth and footwear. PLC is the main competitor of M&S. The product quality of PLC is also high.

Price: The product price of PLC is high, but it is better to the customer because its product quality is very high. The customers do not show any negative attitude about product price because PLC provides better quality product to the customer.

Place: PLC organizations headquarter situated in the UK. So it is a good place for operating their business activities.

Promotion:: PLC is very conscious about their product promotion activities. It hardly controls their promotion activities (Heidingsfield and Blankenship, 2014). It takes necessary step for their product promotion time to time.

People: HRM manger of PLC organization does not provide proper training with their employees than M&S. It is the big weak point to them.

 Process: Marketing activities depend on some process because all marketing activities are going into some process.  PLC has different shops canter in various place in the UK. It tries to give service to customers easily way.

Physical evidence: PLC takes supportive action that helps to provide its all customer to select the best product.

The ways used by M&S and next to achieve business objectives:

M&S is the very popular retail organization in the UK. It is the big multination business organization in the UK. Its products are the home product, clothing and luxuries food. The marketing department is the very important department in any organization because this department provides important information about customer expectation. M&S tries to provide better quality products to customers. It has different retailer shop in the UK. M&S focus on online promotion activities; it gives to customers’ huge knowledge about products. M&S provides to their employees of different tarring so that they give better service to customers.  The products of other organization PLC are the home product, cloth and footwear. PLC is the main competitor of M&S. The product quality of PLC is also high. The product price of PLC is high, but it is better to the customer because its product quality is very high. The customers do not show any negative attitude about product price because PLC provides better quality product to the customer.   PLC organizations headquarter situated in the UK. So it is a good place for operating their business activities. PLC is very conscious about their product promotion activities. It hardly controls their promotion activities. It takes necessary step for their product promotion time to time. PLC takes supportive action that helps to provide its all customer to select the best product.

After analysis both organizations M&S and other organization PLC this report gets some similarity and dissimilarity about marketing mix.  M&S products are the home product, clothing and luxuries food. On the other hand, PLC products of other organization PLC are the home product, cloth and footwear. Customers get better quality products from both them. However, the product price of PLC is high than M&S. Both organizations have different shopping stall in the different place in the UK. HRM manager of PLC organization does not provide proper training to their employees than M&S. It is the big weak point to them.

Conclusion

M&S and PLC both organizations want to give better service to their customers. M&S and PLC maintain of extended marketing mix within their style in the market.  Both organizations are very conscious about achieving organization goal.

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