MARKETING MANAGEMENT
STANDARD GRADING SYSTEM AND DISTRIBUTION

* This grade is sometimes referred to as a conceded pass at other institutions

Explanation of Letter Grade

HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the unit matter. While the work utilizes opinions of others, judgement about the value of the unit matter are made and drawn together in an organized whole. Gaps in the unit matter might also be identified and the implications discussed.

• Substantial work of high quality, which demonstrates a clear understanding of the unit matter, in which the relationship between the constituent elements are identified clearly and discussed with some level of critical analysis. The work also applies abstract ideas in concrete situations.

CR Sound and competent work, which demonstrates a reasonable but not complete grasp of the unit matter. The work utilizes recall and paraphrases the work of others concerning the unit matter. Some basic level of critical analysis is evident. Originality in the work is rarely evident.

• Work that demonstrates a satisfactory engagement with the unit matter such that the student is said to have a general understanding of the field. Provides an adequate basis for further study.

• Did not meet the learning objective of the unit

HI5004 MARKETING MANAGEMENT

USE OF BLACKBOARD

Holmes Institute uses Blackboard Learn as its online learning platform. All students enrolled have access to Blackboard and it is imperative that students log onto their Blackboard immediately after they enrol for the trimester. Blackboard Learn allows students to view and download their lecture material, grades, important announcements on their units and discussion rooms for selected units.

Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that students will have viewed lecture materials and additional readings before class. All students are advised to familiarize themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre on each campus. Should you have difficulties accessing and/or using Blackboard, please contact your lecturer or the Holmes Institute Blackboard Helpdesk on: bbhelpdesk@holmes.edu.au.

USE OF RESOURCE CENTER AND PROQUEST

As part of their degree studies, students are expected to engage in additional research. Textbooks and teaching materials available in the Resource Centre will be of use here. In addition, current students have access to a range of electronic academic journals via ProQuest, which is accessible once you log into Blackboard. Holmes Institute also supports students using Google Scholar.

Should you require any assistance with the use of ProQuest and/or online research, please contact your lecturer and/or the Resource Centre staff on your campus.

STUDY SKILLS & ACADEMIC SUPPORT

Students who have difficulties with their studies and/or specific forms of assessment are encouraged to contact their lecturer/tutor, academic mentor or the Student Engagement and Support Coordinator.

Holmes Institute offers regular Academic and Study Skills Workshops throughout the semester, which are useful addressing important academic skills and are free for any student to attend. Students with insufficient academic progress may be required to attend these workshops and sessions with the Academic Progress Team.

Academic and Study Skills Workshops are offered throughout the trimester for essay writing, doing research using ProQuest, giving business presentations, referencing and examination preparations. Announcements are made on your Blackboard and on noticeboards on campus.

FREQUENTLY ASKED QUESTIONS – FAQs

Do I need to obtain 50% in each assessment to pass a unit?

NO, in order to pass any unit, you need to meet two requirements, namely achieve an overall mark of 50 or more AND obtain at least 40% of possible marks in the final examination or a major assessment (hurdle or threshold requirement).

I missed an assessment for a unit, do I now fail the unit?

Whilst Holmes Institute requires that you attempt all pieces of assessments prescribed for any unit, there may be circumstances, where you can still pass a unit even if you have missed an assessment. When you miss a class test due to medical reasons and you submit a Special Consideration Form within three working days, for example, you may be eligible to have the weight of the class test added to the final examination. Please see the Student Handbook for details.

Can I view my assessments?

As a student, you are entitled to view any of your assessments, that is any assignment but also the class test for any unit, and upon request/application also the final examination script. Please see the Student Handbook for details.

Where can I see my marks and grades?

The results for your assessments other than the final examination will be available via the Grade Centre on your Blackboard. The final examination and overall result with be available via LUNA. Please ensure that you familiarise yourself with the letter grades, especially for the temporary grades of NS (supplementary examination awarded) and ND (deferred examination), which can be found earlier in this unit outline.

I got a final result of 52/NS. Have I passed the unit?

NO, as the letter grade NS (supplementary examination awarded) indicates, you have not passed the unit, but you have been awarded the opportunity to pass the unit if you successfully pass the supplementary examination. Please familiarize yourself with the Supplementary Examination Policy in the Student Handbook.

When do I need to attempt a NS/supplementary or ND/deferred examination?

If you have been awarded a supplementary (NS) or deferred (ND) examination, you are required to sit the examination during the next examination period for these examinations, which is usually different from the final examination period at the end of the teaching period each trimester.

I missed to sit for a NS/supplementary or ND/deferred examination, do I have to repeat the unit?

YES, if you do not attempt any supplementary or deferred examination during the designated examination period, you will receive a Fail/NN or NX grade and you have to repeat the unit.

I have a question about the unit material and/or assessments, who do I contact?

For any questions related to any unit you study, the first point of contact is always your lecturer. The information on your lecturer can be found in the unit information section on your Blackboard. Please ensure that you use your Holmes Webmail for any email correspondence with your lecturer.

I did not submit my assignment by the due date, can I still submit and receive marks?

If you submit your assignment after the due date, penalties of 5% of the weight of the assignment apply per day that you submit late. A maximum penalty of 50% applies. Your lecturer may not accept your assignment if you submit later than 14 days after the due date though and we advise that you need to contact your lecturer.

I am not a member of a group for my group assignment. What do I do, can I submit individually?

If you work submit a group assignment individually, you may be penalized and only receive 50% of the mark of your assignment. If you don’t have a group to work with, please urgently consult your lecturer.

I have problems with members in my group. What can I do, who do I contact?

Each group is required to manage its members and contributions. In exceptional circumstances, however, and where initial negotiation attempts of the group members were unsuccessful, you should contact your lecturer.

What is a prerequisite?

If a unit has a prescribed ‘prerequisite unit/s’, this means that you must have successfully completed that prerequisite unit/s before you study in the unit with the prerequisite. Please see the Handbook for details.

FAQ for Studying in Block Mode (BM)

What does ‘Studying in Block Mode’ mean to you as a student?

Units offered in Block Mode (BM) means that these units are delivered over a ‘compressed’ period of time; that is six instead of twelve weeks. BM units have the same 36 hours of face to face contact (lectures and tutorials) as units offered in normal mode, however, for these units students study six hours per week instead of three hours.

When are the classes for Block Mode (BM) units?

Units offered in Block Mode (BM) are delivered over two periods of time, as following:

• Week 1 to Week 5 inclusive + Week 12
• Week 6 to Week 11 inclusive

Please refer to the timetable for your campus and degree course that specifies which weeks the respective unit in Block Mode will be delivered. Please also note that your timetable will specify the actual days and dates of class for all BM units.

Are the assessments for units in Block Mode (BM) different?

No, units delivered in Block Mode (BM) are assessed in the same way as all other units; that is through a mixture of class tests, assessments, presentations, assignments and so on. Please note all BM units have a final exam that is held during final examination week. For grading and assessment weightings please refer to the unit outline for the respective unit.

Is it important to attend lectures when studying in Block Mode?

YES, absolutely. We recommend that you attend all classes for the unit delivered in Block Mode (BM). Please remember that for units in this delivery mode there are six hours of class scheduled over two days per week!

Is there a Census Date for a Block Mode class unit?

YES, Census Date – as the last day for students to enrol and change an existing enrolment – also applies to units offered in Block Mode.

When is my class test and final exam for my Block Mode unit?

As Block Mode units are delivered over a compressed period of time, please refer to your lecturer to confirm when your class tests will be. Final exams for all units, including block mode units, will be held in the final week of the trimester.

STUDENT ASSISTANCE

Studying at degree level, you may experience a number of difficulties and/or challenges. These might involve academic, personal and/or professional issues. At Holmes Institute, we have a range of people who can help you with various challenges. The following table identifies contact points should you require any support.

Although we may be able to help on the spot, please note that we can help best if you make an appointment.

Please use your Holmes webmail to communicate with staff at the institute at all times.

This unit outline was prepared by the Course Development Team for the Undergraduate Programs, Faculty of Higher Education, Holmes Institute. It was correct at the time of publication. Change to the Unit Outline may occur at any time. However, the Faculty of Higher Education endeavours to inform the students accordingly. This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission. Enquires should be made to Holmes Institute Faculty of Higher Education. © Copyright 2018.