Market Research on BizOps Enterprises

This is a solution of Market Research on BizOps Enterprises in which we discuss Developing business IT strategy can help your company cope with aging systems and limited resources that can lead to fragmented IT solutions.

Introduction

Market Research on BizOps EnterprisesThis study has been prepared on BizOps Enterprises, which is an organization presently undergoing market research for the determination of the most suitable location for its new retail outlet in Victoria’s Merryville region. The Merryville region has been selected for BizOps Enterprises’ new location, as most of the residents of this region use different types of digital devices. However, there are no local digital retail stores in the region. As a result, BizOps Enterprises wishes in finding out if there is demand for such a retail outlet and the project is presently well underway. Adequate information has been received, which has mainly been found out from the survey that had been carried out within the area. This assignment has been prepared for the compilation of information determined from the survey along with the creation of a flyer that is going to be sent out to the respondents who have helped in conducting the survey in the area. Through this assignment, a basic idea will be developed on the demand and chances of success of setting up a retail outlet of BizOps Enterprises in the Merryville region. It will also be helpful for providing information to the respondents of the survey about the findings of the survey.

Planning Statement 1 – for the report (Task 1)

This statement has been prepared with the purpose of summarizing the findings of the survey conducted among the Merryville’s residents and the recipients of the document are the Marketing Manager of BizOps Enterprises. The questions that the statement needs addressing are the area of the Merryville region, the population of the region, ages of the people in the region in which they live, the educational institutions and their types, their likelihood of needing digital devices in future and tendencies of the inhabitants in purchasing products online and locally.

Planning Statement 2 – for the flyer (Task 2)

This statement has been prepared in order to summarize the findings of the survey and the information determined to the respondents of the survey itself, who are the recipients as well as audience of this document. The objectives that the statement needs addressing are the ages of the people in the region in which they live, the educational institutions and their types, their likelihood of needing digital devices in future and tendencies of the inhabitants in purchasing products online and locally.

Task 1 – Report addressing the Merryville Milestone 1 information using the report template

(a) An introduction identifying and outlining the specific information to be presented

In order to open a new business in an area, it is necessary to conduct a detailed analysis about the area, which will be useful for analyzing the suitability of the business in the area. In case of opening a retail outlet in a new area, the necessity of investigating the details of the area is the same (Ayers & Odegaard, 2017). In this report, the retail outlet that has been planned to be opened by the BizOps Enterprises is going to be discussed. In this report, the identification of the size of the Merryville region is going to be investigated in terms of the area of the region as well as the volume of inhabitants of the region. The report is also going to outline the demographics of the inhabitants in the areas in terms of age. The types and numbers of educational institutions of the area will be investigated along with outlining how tertiary, primary and secondary education facilities prevail in the region and the number of students attending all types of facilities. This is going to outline the likeliness of the young people of the Merryville region towards the requirements of digital devices in future. A flyer will also be created in order to address the requirements of the inhabitants who have responded to the survey that BizOps Enterprises had conducted.

(b) The size of the Merryville region / shire (both in area and number of inhabitants)

The Merryville region lies in the Victoria region in Australia. This region is a small town, which is located about 34 kilometers in the northeastern part of Healesville and around 41 kilometers towards the south of the Alexandra region, in the Shire of Murrindindi of Victoria. This town previously had a population of more than 500 inhabitants. However, it was devastated due to the bushfire of the Murrindindi Mill that took place on February 7, 2009. Due to the occurrence of this incident, around 45 inhabitants lost their lives and about 90% of the buildings of the town had been destroyed. As a result, during the year 2011, it was found that the population of the Merryville region had decreased to 226 inhabitants only. However, in the present scenario, the population of the Merryville region stands at around 394 inhabitants. This small town occupies a very small area of about 4542 square feet, which is equal to 421.97 meter square.

(c) The ages of inhabitants in the area

In order to start a new retail business, especially the one that is related to the sale of technology, it is important to analyze the ages of the inhabitants of the area (Verhoef, Kannan & Inman, 2015). For starting the retail business of BizOps Enterprises related to technology, it is important to gather information about the ages of the area’s inhabitants, in order to analyze the demand that technology has in the area. The analysis of the median age of the inhabitants of the people in the Merryville people in Victoria, it has been found that the median age of people in the area is 58 years. This shows that majority of the people in the area belonged to the old age. People aged above 65 years contributed about 33.7% of the entire population while children belonging to the age group of 0 to 14 made up 9.9% of the entire population of the town. On the other hand, about 30.3% of the people belong to the age group between 45 and 65 while the age group between 15 and 45 comprise of the rest of 26.1%. This shows that in spite of the majority of the people belonging to the older age groups, there are a considerable percentage of young people in the town. The following figure will be helpful in order to understand the ages of the inhabitants in the Merryville region –

(d) The number and the type of educational institutions

The people belonging to the younger generation are the main users of digital devices (Richey & Skinner, 2015). This is because the people who are educated and have knowledge are keener towards using different and new kinds of technologies and look forward to purchase various types of digital devices for using technology. In order to start the retail business of digital devices of the BizOps Enterprises, it is necessary to evaluate the types and the number of educational institutions of the area along with analyzing the number of students who are currently attending each of these facilities. The following are the information about the number of educational institutions in Merryville area and their respective types –

Types of institutions No. of institutions
Preschool4
Primary schools – Government19
Primary schools – Catholic3
Primary schools – other non government0
Secondary – Government9
Secondary – Catholic0
Secondary – other non government3
Technical or further education institution3
University or tertiary institution0
Other3
Non stated39

(Source: Created by the learner)

On the other hand, the percentage of students presently studying in these institutions is as follows –

Types of institutions Percentage (%)
Preschool4.8
Primary schools – Government22.9
Primary schools – Catholic3.6
Primary schools – other non government0
Secondary – Government10.8
Secondary – Catholic0
Secondary – other non government3.6
Technical or further education institution3.6
University or tertiary institution0
Other3.6
Non stated47

(Source: Created by the learner)

From this analysis it can be analyzed that majority of the young people in the Merryville region are educated and go to educational institutions. Thus, it can be analyzed that most of the young people in the shire have the likelihood of needing digital devices in future.

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