Latino Representation Media

Latino Representation Media

Abstract

Race or ethnic Latino Representation Mediarepresentation matters. The type of representation can be argued to be just as important.  Latinos are the fast-growing people of the United States’ population. They represent more than 20 countries, meaning they are among the most diverse. However, across the media, whether it be from radio to television to film, the Latino life, look, and culture are absent. Latinos are so much more than a stereotype, and having generations of people see and understand that should be significant and teach Latinos are not invisible. However, when visible, Latinos are misrepresented, usually with a common trope like gardener, gangster, or feisty Latina. Therefore, the characterization of the Latinos has been misrepresented in the media by being shown as a lowly or undisciplined class. Through a literature review, this paper  has explored the commonality and frequency of Latino misrepresentation in: films, TV, music videos, commercials, etc.  How the media chooses to represent specific group of people greatly determines the perception of the local people towards the race. In other words, media representation has a significant influence on the viewer’s perception.

Generally, the Anglo-Media are biased when presenting the culture, events and personality of the Latino community.  These media very much endeavor to present a negative cast of a community which they think is different from their own. This aspect is reinforced by shows that portray Latino characters either in controversial situations or in low social economic context. In other words, they never present these people positively and are determined to place them in lower level. Anyone from a different community watching these shows will certainly realize that these portrayals is demeaning, insulting, degrading and does not depict the true stature of the people in question.  We are made to wonder on why the positive aspects of the community, in terms of culture, personality, action and behavior are adamantly ignored.

Representation of the Latino in employment sector was another issue of consideration for this assessment. Accordingly, our observations reveals that there the representation of Latino employees in  the employment sector is low. These may be due to racial discrimination and lack of sufficient measures to empowerment these group of people.  The ambiguity on media and racial identification has a significant effect on how the viewers perceive the target ethnic or racial group as well as the self esteem of the group. Therefore, it can be construed that biasness and the negative attitudes towards the Latino by the Whites are largely influenced by the media. This is the same case with the low-self esteem of the Latinos whose poor representation has affected their ego.  In essence, this analysis has provided evidence on the powerful influence of the media concerning the perception of Americans, cultural change and the establishment of a unique ethnic identity.

From this analysis, it is clear that the media and particularly the American media have a biased and negative representation of the Latino community. Generally, what is represented in these media turns out to be a completely different thing on the ground. Furthermore, the media and the way it represents these group of people have to a large extend also influenced the perception of other communities, particularly the Anglo-Americans towards the Latino. Similarly, the Latinos have a feeling of being prejudiced because of being portrayed differently, and therefore, also have a negative attitude towards people of other races. It is therefore, high time for the stakeholders to look into this matter and extract this negative and biased representative of not only the Latinos, but also other marginalized communities from the media to create a harmonious American society.

Part2: Annotation

Aldama, F. (2013). Latinos and narrative media participation and portrayal. New York:

Palgrave Macmillan.

Aldama’s book offers various media narratives highlighting Latinos in the 21st century. There are 15 different scholars of Latino popular culture, giving this book a wide range of perspectives that capture the myriad and infinite experiences of Latinos.

In this book, the author explores a diverse form of narrative media and their representation of the Latinos in the 21st century. The observations are then compared to earlier epochs while also taking into account the changing demographics and cultural tastes of the Latinos. The source is relevant for my thesis since it also explores the issue under focus. My decision to select this source owes to its relevance to the topic alongside its credibility, having being printed by a reputable publisher. The book contributes to analysis of Latino representation by comparing the current observations with the earlier perspectives.

Rodriguez, C. (1998). Latin looks: images of Latinas and Latinos in the U.S. media. Journal of

            American Ethnic History 19, (2), pp. 116-118. Boulder, CO: Westview Press.

In this review, Rodriguez analyzes how the Latinos are portrayed in print and broadcast media. The author’s emphasis is on films and televisions that broadcasted in English within the entire 20th century. In Rodriguez’s book, she brings the “What do Latinos look like” to the forefront and how in reality, Latino communities is of a rich diversity of people and images.  She offers a new view for interpreting how images are created, perpetuated, and manipulated.

The information is relevant to my topic since it focuses on assessing Latino image in the US media. I was particularly interested in this article because it is published in a scholarly journal. The article significantly contributes to this paper by presenting the historical roots of ethnicity and race in the United States.

Squires, C. (2014).The post-racial mystique: media and race in the twenty-first century.

ISBN: 9780814762899

In this journal, Squires (2014) revisits the aspect of racism and racial profiling in America in the current perspective. In this endeavor, he explored how different types of media including television, independent media, and internet deploy the term “post-racial” when representing the American society. The article is scholarly in nature, and a part from being within the spectrum of five years, it delves into the question of racism and ethnicity in media in the current perspective. Through this article, we will therefore, be able to analyze and understand the difference in ethnic and racial profiling in the US between the current perspective and earlier times.

Behnken, B., and Smithers, G. (2015). Racism in American popular media: from Aunt Jemima to

           Latino Representation Media

the Frito Bandito. 978-1-4408-2976-5

The book by Behnken, B., and Smithers examines the prevalence of racial stereotypes and racist images in various aspects of the media including cartoons, advertising, popular fiction and motion pictures. The author also looks into the level at which these representations have degraded the marginalized communities who includes Latinos, Indians, African Americans and the Asian communities in the United States.  The information is useful for our research since it is current, and offers significant insights on various media programs that still contain damaging racist actions. This information is quite useful not only for the research but also in forging an informed decision.

Leonardi, P.  (2003). Problematizing “New Media”: Culturally Based Perceptions of Cell

Phones, Computers, and the Internet among United States Latinos. Critical Studies in Media Communication 20, no. 2 (2003): 160-79. doi:10.1080/07393180302778.

In this article, Leonardi expands on previous research by exploring how first-generation; working class United States Latino participants use new communication technologies in relation to their cultural values. He also discusses how in recent studies of new communication technologies it is shown that the use of broad terms such as “new media” are problematic. The information is useful since it presents the true perspective of the Latinos and a cross section of their culture. This source was basically chosen owing to its scholarly nature, having been published in a peer reviewed scientific journal.

Mastro, Dana E., and Elizabeth Behm-Morawitz. “Latino Representation on Primetime

Television.” Journalism & Mass Communication Quarterly 82, no. 1 (2005): 110-30. doi:10.1177/107769900508200108.

This article discusses the frequency and quality of depictions of Latinos during the 2002 prime time television season. The author also establishes that the rate at which Latinos are portrayed on television remains dramatically below that of the real-world population. The source provides significant insights regarding the portrayal of Latinos on Television and hence, helps us in determine the source and prevalence of prejudice for these types of people. I particularly selected this source because it is scholarly having been published in a scientific journal. Moreover, the topic under study aligns well with what we are investigating in our investigation.

Rios, D., Mohammed A. (2003). Brown and Black Communication: Latino and African

American Conflict and Convergence in Mass Media (Contributions to the Study of Mass Media and Communications).  Praeger Publishers. ISBN-13: 978-0313316500

The book by Rios and Mohammed seeks to examine the true perspective of the Latinos in terms of culture and a race. In particularly, the authors are comparing the representation of this community in news media with real life situations.  From this resource, we will be able to garner rich information concerning not only the Latinos but African Americans as well. This  will help us in relate these with the media depictions.

Garcia, J., Fraga, L., Correa, M., Martinez-Ebers, V., Segura, G., Hero, R. (2011). Latinos in the
New Millennium: An Almanac of Opinion, Behavior, and Policy Preferences. Cambridge University Press. ISBN-13: 978-110763873

On their part, Garcia et al (2011), presents a broad profile of the Latino community within the United States. Among the factors delved into in this book is the social aspects, policy positions, group relations, and political orientation of this people. This information will enable me to understand this group of people from different perspective. Because of this cross sectional analysis of the group, I opted to choose this book for a more enhanced understanding of the subject. What is more, the book was written 5 years ago, meaning that the information is still relevant in the current perspective.

Montilla, P. (2013). Latinos and American popular culture. Praeger Publishers. ISBN-13: 978-

0313392221

The book by Montilla explores the contributions of the Latino community in the US culture. It is also a re-examination of the emergency of the Latino identity in the US. Through this book, we are able to understand the contribution of these people in US culture. In addition, the source will give us insights regarding the true Latino identity other than what is showcased in the media.

Habell-Pall?an, M., Romero, M. (2002). Latino/a popular culture /. NYU Press. ISBN-13:

978-0814736258

In this book, the authors analyze the representation of Latinos in various genres including sports, media, theatre, film, music and culture. They relate this representation with other cultures including the Caribbeans, South Americans, Puerto Ricans, Chicanos, and the mestizos. These relations and analysis are quite important for our study to understand the point of discussion from various perspectives. Through this, we will be able to comprehend the level of this representation or misrepresentation of Latin Americans in a diversity of genres.

References

  • Aldama, F. (2013). Latinos and narrative media participation and portrayal. New York:
  • Palgrave Macmillan.
  • Behnken, B., and Smithers, G. (2015). Racism in American popular media: from Aunt Jemima to
  •             the Frito Bandito. 978-1-4408-2976-5
  • Habell-Pall?an, M., Romero, M. (2002). Latino/a popular culture /. NYU Press. ISBN-13:
  • 978-0814736258
  • Gutierrez, F. (1980). Latinos and Media in the United States. Overview. Annual conference,
  • international communication association. Acapulco, Mexico.
  • Leonardi, P.  (2003).Problematizing “New Media”: Culturally Based Perceptions of Cell Phones,
  • Computers, and the Internet among United States Latinos. Critical Studies in Media Communication 20, no. 2 (2003): 160-79. doi:10.1080/07393180302778.
  • Mastro, D., & Behm-Morawitz, E. (2005). Latino representation on primetime television.
  • Journalism & Mass Communication Quarterly,82, 110–130.
  • Montilla, P. (2013). Latinos and American popular culture. Praeger Publishers. ISBN-13: 978-
  • 0313392221
  • Mastro, D.,  Behm-Morawitzstro, E.,  and Kopacz, M. (2008). Exposure to Television Portrayals
  • of Latinos: The Implications of Aversive Racism and Social Identity Theory. Human Communication Research(34), 1–27
  • Rodriguez, C. (1998). Latin looks: images of Latinas and Latinos in the U.S. media. Journal of
  •             American Ethnic History 19, (2), pp. 116-118. Boulder, CO: Westview Press.
  • Rojas, V. (2004). The Gender of Latinidad Latinas Speak
  • About Hispanic Television. The Communication Review,7:125–153, 2004
  • Suro, R. (2004). Changing Channels and Crisscrossing Cultures:
  • A Survey of Latinos on the News Media.University of Southern Carlifornia Carlifonia.
  • Squires, C. (2014).The post-racial mystique: media and race in the twenty-first century. Journal
  •             of Communication. ISBN: 9780814762899

David Marks

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