Impact of Globalization on McDonald’s Success
A literature review is explained as the transcript of scholarly papers. It includes the modern facts along with the proven findings. Even, the hypothetical, as well as the practical contributions, are incorporated within it. Other than that, it must be mentioned that literature review is a less important source of knowledge and no new investigation work should be added here. In this research, the associate has provided an impression of the McDonald’s stores and the impact of globalization of it.. Besides, the main argument has resolute on quite a few strategies for take away food joints including globalizationand it’s effects.
Globalization is the process of spreading any idea worldwide and being accepted in the global market. This includes strategic planning as well as going according to the culture and lifestyle of the local region of the business. A badly researches strategy can result into a disastrous results. This is according to the various studies done by the Financial Times reports, 2015.
Such example is the story of Chevrolet’sinitiation in the South America. The particular model of the auto company called Nova was introduced in the Spanish speaking Mexico. However,NOVA in Spanish means NO GO. So the car did not get any popularity. So, the lesson learnt here was that the strategies should be made keeping the culture and language of the particular region in mind (Anaf et al., 2017).
On the other hand, in the book written by George Ritzer, of University of Maryland, McDonald’s has a longstory since 1940, as it was found. There are more than 31000 restaurants around the world. It hasrevenue of USD22.6 billion. The various analyses done on the impact of globalisation on McDonald’s can be done through the pestle and the swot analysis. It is one of the cost valuable brands in the present economic scenario of the world(Baudrillard et al., 2018).
Global expansion of McDonald’s is known as McDonalisation. It serves approximately a count of 44000 to 55000 customers every day. The majority of the restaurants are own through franchisees. Thiswas seen according to the various researches done by GhanshyamRathi. These are the main research methodologies used here is the qualitative researches done by scholars before this study.