ALDI’s Market Orientation
BSBMKG501 Identify Evaluate Marketing Opportunities

BSBMKG501 Identify Evaluate Marketing Opportunities

BSBMKG501 Identify And Evaluate Marketing Opportunities

Skills Assessment (Practical Tasks) BSBMKG501 Identify Evaluate Marketing Opportunities

ASSESSOR NOTE

These instructions must be followed when assessing the student in this unit.  The checklist on the following page is to be completed for each student.  Please refer to separate mapping document for specific details relating to alignment of this task to the unit requirements. 

This competency is to be assessed using standard and authorised work practices, safety requirements and environmental constraints.

Assessment of essential underpinning knowledge will usually be conducted in an off-site context.

Assessment is to comply with relevant regulatory or Australian standards' requirements.

Resource implications for assessment include:

•           an induction procedure and requirement

•           realistic tasks or simulated tasks covering the mandatory task requirements

•           relevant specifications and work instructions

•           tools and equipment appropriate to applying safe work practices

•           support materials appropriate to activity

•           workplace instructions relating to safe work practices and addressing hazards and emergencies

•           material safety data sheets

•           research resources, including industry related systems information.

Reasonable adjustments for people with disabilities must be made to assessment processes where required. This could include access to modified equipment and other physical resources, and the provision of appropriate assessment support.

Task 1 – Marketing Opportunities Identification and Evaluation

Using a simulated business, you are the marketing manager for the organisation. Briefly describe the organisation, its products or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

Analyse and document these opportunities in terms of:

  • their potential contribution to the organisation’s business
  • their fit with the organisation’s goals and capabilities
  • likely impact on your current business and customers
  • external influences on the financial viability of each opportunity
  • probable return on investment
  • changes needed to current operations
  • changes needed to maintain current quality of customer service
  • resources required to make the necessary changes

Communicate your findings and recommendations to the key stakeholders in the organisation via a written report and presentation.

In your report, ensure you give detailed explanations of the legislation and codes of ethicswhich apply to its marketing activities. Present your findings within the written report andlist all the sources of your information.

The following attached Marketing Requirements Document may be used as a basis for thisassessment task. 

MARKETING REQUIREMENTS DOCUMENT

1. Executive Summary

Provide a concise report of the specific objectives for this Market Requirements Document (MRD), along with pertinent facts, assumptions, and recommendations noted throughout the document. Typically, it’s best to complete this section after all the other parts of the MRD document are finalized.

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Joanna International Market

Joanna International Market

Author:
Genre: Marketing

As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China.

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MARKING RUBRIC NURS2003

MARKING RUBRIC NURS2003

MARKING RUBRIC NURS2003

MARKING RUBRIC NURS2003,Finding Nursing Assignment Help? Get online Nursing Assignment Help from MyAssignmenthelp.com and Feel Relax. We have 100% guarantee that you will get the same top quality nursing assignment paper by Nursing Writers in Australia

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Emerging Market Research

Emerging Market Research

Author:
Genre: Marketing

International marketing research presents a myriad of challenges for the international marketing manager. These include aspects such as: • Availability and reliability of research resources and suppliers • Appropriateness of data collection methodologies • Research costs variations.

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MKG101 Integrated Marketing Communications

MKG101 Integrated Marketing Communications

MKG101 Integrated Marketing Communications,

Assessment Brief

Program Bachelor of Business

Subject code MKT103A/ MKG101

Subject name MKG101 Integrated Marketing Communications

Assessment title Assessment 1 - Individual Blog Activity

Group or individual Individual
assessment

Length Maximum 1800 words over 6 blogs (+/- 10%)

a. Describe the principles of Marketing Communications
b. Identify and analyse communication problems
through the application of communication models
Learning outcomes addressed c. Explain how the web was the genesis for changing
the rules of marketing, public relations and media
relations
d. Compare and contrast the effectiveness of new
media tools used to design integrated marketing
communication plans.
Submission date 11:55pm Sunday of Week 6

Total marks 100 Marks

Weighting 30%

Assessment Brief:

Starting in Week 3, students are required to review a current integrated marketing communications campaign of their choice. The review should identify the types of media used; a discussion as to their relevance and effectiveness; an analysis of the way in which the IMC tools used are integrated; and an assessment of the overall effectiveness of the campaign. The review will take the form of 6 blog entries over a 3 week period, finishing in week 5 and uploading a URL link to the assessment submission area in week 6.

As part of this review you will be required to refer to any relevant theory in your analysis and provide a Bibliography at the end of each blog entry.

The blogs can be created by using www.blogger.com , www.wordpress.com or any other similar blog site of your choice
1 MKT103A.MKG101 Assess 1 Individual Blog Activity T1 2017.docx
© Laureate International Universities 2017

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Marketing Environment

Marketing Environment

Author:
Genre: Marketing

List and discuss the importance of the elements of the marketing organisation? microenvironment including the marketing organisation, marketing intermediaries, customers, competitors and public.

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SPO102 Sports Marketing

SPO102 Sports Marketing

SPO102 Sports Marketing,
This assessment item will require students to take a position or stance by creating a critical argument (Click here for academic writing guide https://laureate-au.blackboard.com/bbcswebdav/xid-6079350_1) of a current controversial International or domestic issue in sports and/or recreation examining the marketing implications by using sound theory and reasoning as support. Each issue below has some media (videos and website links) links to help you in creating your argument. You also need to search for additional information on your chosen topic. Choose one of these topics to complete your argument.

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Market Research – Online Grocery Shopping website

Market Research – Online Grocery Shopping website

Author:
Genre: Marketing

You work as the Marketing Manager of Miou Co. Ltd and top management is thinking ofestablishing an online grocery shopping website for its existing chain of national supermarkets in Australia. The fast growth of online shopping presents a challenge for shops and in particular for supermarket chains in Australia. Your task as a marketing researcher is to understand the consumer traits of internet shoppers, their general shopping orientation, their web-usage-related lifestyle, their psychographic characteristics, their motivations for shopping groceries online, their perceptions of the advantages and disadvantages of shopping online for groceries and situational factors that may elicit online purchase of groceries.

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Cultural Analysis Report – Mongolia

Cultural Analysis Report – Mongolia

Author:
Genre: Marketing

Write cultural analysis report on mongolia of near about 2500 words ?

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International Marketing Plan – karicare

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Author:
Genre: Marketing

The project involves the development of an international marketing plan for an actual company. In general, the international marketing plan will involve the development of a strategic plan for a ‘real’ company that is considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both.

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Marketing – Harrington Case

Marketing – Harrington Case

Author:
Genre: Marketing

1) How well does active-wear fit with the Vigor division (e.g. target customer, advertising and sales strategy, production capabilities)? What possible impact could this new product line have on the Vigor brand name?
2) What are the potential retail trade and competitor reactions? Are there any potential channel conflict issues?

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