We asked every class member questions to get to know each other. The aim of this activity was to find people that had similar beliefs and interests to me, and I spoke to about ten people in twenty minutes. This information was supposed to make it easier for us to form teams where everyone has much the same attitude toward team work and same goal about marks.More info →
The behaviour of the customers is one of the major aspects of an organisation in order to set effective strategic plan to gain competitive advantage from the market. The buying behaviour of the customers can help an organisation to analyse their targeted customers and to set a proper business plan in order to promote their products and services in the market. As it is found that, the parameter of the competition in the market are increasing day by day, companies are using the help of different plans to attract the new customers and to retain their existing customers. The major objective of the companies is to develop an effective strategic plan to attract the attention of their target customers in the market. The following chapter will try to deal with the basic ideas of the research topic based on the impact of the celebrity endorsement and brand advertising on the buying behaviour of the customers. The chapter will try to highlight the background of the company, different research questions and objectives that can help the researcher to gain further knowledge and information as the research progress.
The aim of the following research is to try to investigate the behaviour of the customers and their decision-making process related to the effect of the advertising a brand and endorsement of the celebrity. In this research, the researcher will try to analyse different aspects related to the customers' behaviours in order to analyse its effects in the strategic plan of the company. The researcher selected the Burberry in order to analyse the impact of the celebrity endorsement and brand advertisement in better and detailed way. The researcher will try to take the help of different theories and models to create a relationship between the customer's buying behaviours with the celebrity endorsement and brand advertisement.More info →
AIB Style Assignments Guideline ,
Welcome to the AIB Style Guide! We hope you will find this to be a useful resource as you develop and improve your written communication skills during your study at AIB.
This AIB Style Guide articulates AIB’s expectations for the written work you submit for assessment. The modern workplace expects consistent and well-written communication, and use of a style guide is not uncommon. At AIB, some marks for assignments and projects are awarded for ‘communication’. Hence, it is important that we clarify the requirements for presenting your assignments and project work.More info →
EVN101 Introduction Event Research Report
This assessment is designed to help you recognise what happens during a large and important event and to give you some idea of how influential the industry is, the role and purpose of events within the community and how they can impact society. It will help you understand how and why events are held and give you significant background information for your next two assessments.
Select one event from the list of Hallmark Events (see below) and write a 1,500 word (+/-10%) Report on the event you choose
Use information from at least three sources and make sure you cite these sources in-text as well as in a Reference List using APA style
In the ‘Body’ of your Report include at least one, short relevant direct quotation. Direct quotations are the exact words of someone else woven into your writing. Example: In the words of George Washington Carver (1890), “When you do the common things in life in an uncommon way, you will command the attention of the world” (Bagley, 2013).
In the ‘Body’ of your Report include one longer relevant indirect quotation. Indirect quotes are paraphrases or summaries of the words of someone else worked into the text of your writing. Example: George Washington Carver (1890) believed that the world takes notice when your everyday actions are done extraordinarily (Bagley, 2013). This is a paraphrase of the previous example of a direct quote.
Choose one of these Hallmark Events to write about:
Carnival Rio de Janeiro
F1 Grand Prix Monaco
The Championships Wimbledon (London)
The Melbourne Cup Melbourne
Mardi Gras New Orleans
New Year’s Eve Sydney
Film Festival Cannes
Jazz Festival Montreux
Rugby Sevens Hong Kong
Country Music Festival Tamworth
Running the Bulls Pamplona
International Festival Edinburgh
Include the following information in the ‘Body’ of your report:
1. DESCRIPTION: A short description of the event: Who?, What?, Where?, When? and Why?
Who is staging the event? Who is it being staged for? Who are the main stakeholders?
What sort of event is it? What happens? What makes it a Hallmark Event? Where is the event held? – location and community; site or venue When is the event held? – time, date, season
Why is the event being held? – e.g. tradition, religious significance, financial gain, industry promotion/marketing, destination tourism marketing, sport, entertainment etc.
2. HISTORY: What is the history of this event?
3. OBJECTIVES AND AIMS: What are the objectives and aims of this event? Are they being met?
4. SUCCESS FACTORS: Why is this event successful? Are any issues threatening the success of this event in the future?
5. MARKETING: How is this event marketed? Who is it marketed to? Is the marketing successful?
6. IMPACT: How does this event impact the community culturally, environmentally and financially?
Submit the Report in a formalMore info →