This is an assignment that asks you to reflect broadly on the role of business, how it communicates and acts on a social issue facing it in any society. Take time to reflect on the many arguments and pieces of information presented in the literature. You will need to read widely and broadly.More info →
We asked every class member questions to get to know each other. The aim of this activity was to find people that had similar beliefs and interests to me, and I spoke to about ten people in twenty minutes. This information was supposed to make it easier for us to form teams where everyone has much the same attitude toward team work and same goal about marks.More info →
The behaviour of the customers is one of the major aspects of an organisation in order to set effective strategic plan to gain competitive advantage from the market. The buying behaviour of the customers can help an organisation to analyse their targeted customers and to set a proper business plan in order to promote their products and services in the market. As it is found that, the parameter of the competition in the market are increasing day by day, companies are using the help of different plans to attract the new customers and to retain their existing customers. The major objective of the companies is to develop an effective strategic plan to attract the attention of their target customers in the market. The following chapter will try to deal with the basic ideas of the research topic based on the impact of the celebrity endorsement and brand advertising on the buying behaviour of the customers. The chapter will try to highlight the background of the company, different research questions and objectives that can help the researcher to gain further knowledge and information as the research progress.
The aim of the following research is to try to investigate the behaviour of the customers and their decision-making process related to the effect of the advertising a brand and endorsement of the celebrity. In this research, the researcher will try to analyse different aspects related to the customers' behaviours in order to analyse its effects in the strategic plan of the company. The researcher selected the Burberry in order to analyse the impact of the celebrity endorsement and brand advertisement in better and detailed way. The researcher will try to take the help of different theories and models to create a relationship between the customer's buying behaviours with the celebrity endorsement and brand advertisement.More info →
AIB Style Assignments Guideline ,
Welcome to the AIB Style Guide! We hope you will find this to be a useful resource as you develop and improve your written communication skills during your study at AIB.
This AIB Style Guide articulates AIB’s expectations for the written work you submit for assessment. The modern workplace expects consistent and well-written communication, and use of a style guide is not uncommon. At AIB, some marks for assignments and projects are awarded for ‘communication’. Hence, it is important that we clarify the requirements for presenting your assignments and project work.More info →