User Interface Report Introduction
Info graphic or information graphic is a graphical visualization of information which otherwise would be a little less interesting and otherwise exhaustive to go through. It helps the information across in lesser time and more intuitiveness. A well designed and presented infographic will help to simplify a complicated subjected and turn it into a captivating experience for the student. An infographic should be visually engaging, have a flow of a compelling story and contain subject matter of relevance to the target audience. The audience in this case could be a consumer or any other person who will not wait around to read a long and dull page. Some of the circumstances wherein infographic works best are on websites, for advertising campaigns, notice boards among others.
The infographic is targeted towards those individuals who are trying to lose weight. They maybe the first timers or they might have already tried before. To begin with, the infographic starts with addressing how many calories does one need everyday. This information is presented in two different ways. One lists average calorie requirements of both the genders based on their level of activeness. The other information presents certain formulaes and step by step instructions through which one person can calculate their calorie requirement even more accurately. The first option serves two different purpose. First one, it gives people a rough idea of where their calorie requirement would lie so that those who are not going to calculate will benefit from this information. Second one is that it provides a means to validate that those people who calculated their calorie requirement using the second option know that they have done it the right way because the calorie requirement would lie somewhere in between the ranges mentioned in the first option. Once the calorie has been calculated, people can move on to the next set of information which actually tells them what they need to do to lose weight. This has three different information. The first information is straightforward which tells them that they would need to reduce their calorie intake by 10 to 20% if they wish to lose weight. The second information within this set is that they could workout additionally apart from reducing the calorie intake to magnify the effect. The third information is meant to be a motivational factor as it clarifies several questions at once and helps them look at weight loss in a more believable and accomplishable way. The third set of information present people another important piece of information which is not directly related to weight loss but extremely important as it could turn out that some people might just rely on this infographic alone for their weight loss program. So this information presents the macronutrient composition for their daily food intake so that they not only know how much to eat but also what to eat.
I wanted to design the infographic in a simple and straightforward way. A lot of infographics which I have seen tends to over-complicate the information by making bad decision choices ending up defeating the purpose. I followed a simple strategy of presenting the information the information vertically in three different sets and with each set has different blocks of information aligned one after the other horizontally. The choices of colors were inspired by a lot of modern infographics which are in the circulation today. Each set of information also has an opening title to let the reader be aware of what the title is all about and it also hels connects it with the previous set and maintain the flow of information. The first and foremost limitation of this design was that I wanted to present certain formulas for calculating body fat composition and also wanted to embed a calculator which allowed people to input their daily calorie requirement which the infographic would have then responded with the kind of food they should eat and how much they should eat.