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  • December 11, 2017
  • David Marks
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A REVIEW ON THE LEGO SYSTEM/LEGO CITY BUSINESS MODEL

Introduction:

As an interviewee from Bloomberg News, I have tried to share experience of Jorgan Vig Knudstorp, CEO of the Lego Group. Throughout this interview, focus was on the premiere of The Movie. Apart from sharing the experience, information relating to the business performance for the movie is also intrigued.

1. Lego System/Lego City: Business Model

Business model as illustrated in The Lego movie tries to portray scenario of an organisational process for conducting steps of instructions and accordingly achieving pre-designed and planned aims. Farr (2005) mentioned that Emmet, the lead character of the movie tries to focus on team building and group work that ideally highlights the concept of business model as well. As a business model, Lego System highlights the lean process where effort required for successful team is provided. However, Zook and Allen (2012) commented that as reviewed from the Business Model, Lego City is impressive enough in focussing the seriousness and process of carrying out organisational process effectively.

1.1 Business Model Canvas

Business Model Canvas attempts to describe process of an organisation where creation, delivery and value proposition is the central theme. On the contrary, Berman et al. (2009) noted that Business Model Canvas is essentially comprised of 9 building blocks that in synchronised manner provide aid to organisational process.

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David Marks

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