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  • September 13, 2016
  • David Marks
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Project Report Assignment Help

The project report contains substantial information about the Voltage Energy Drinks Company. The company was founded in 2005 and is responsible for creating the energy drink category in many countries. According to the statistics the energy drink market in India and UAE is around 150 crore. The company has of 30% share of the global market of energy drinks in the world. In India, the company has a whooping share of 60% of the Indian drinks market. The only frame where the company lacks is its late entry into the market with already established brands but still the company has managed to create an identity of its own in such difficult conditions.

INTRODUCTION TO THE ORGANISATION

VOLTAGE ENERGY DRINKS is an international company that has its own production of energy drinks. Started in the year 2005, Voltage energy drinks has been successful in introducing its energy drinks in over 10 different countries like United State, India, Australia etc. and in 2013 alone, the company was successful in selling 150 million cans throughout the countries it has its business in. The company has a working faculty of 50,000 staff, working in its 20 different offices, located in 10 different countries, the head office being located in Mumbai, India. The company is famous for its organisational structure, aggressive marketing and targeting policies. The company is one of the leading brands that take part in social events, provides sponsorships and holds charity events. It is dream company for employees because of the positive work conditions and environment that the company provides.

AIM OF VOLTAGE ENERGY DRINKS

Voltage Energy Drink aims to rejuvenate the body and mind, unleashing a boost of energy to the individual also offering a great taste.

MISSION OF VOLTAGE ENERGY DRINK

The mission of the company is to provide the world with the best and high quality alcohol free drink for the consumer to refresh their body and mind. The company aims at reaching out everywhere and create high level of potentials. The company works to see a day where the world will see it as the most trusted and reputed company. At the end of the day the company aims at making the world a better place to live in; to improve the quality and lifestyle of every person that is directly or indirectly connected to Voltage energy Drink Company.

VISION OF VOLTAGE ENERGY DRINK

  • To provide a working environment where people are motivated to do their best.
  • To establish an efficient network of customers and suppliers.
  • To maximize the returns to shareowners as well as being aware of their overall responsibilities and duties
  • To bring to the world a number of quality beverage that will completely satisfy people’s desires and needs.
  • To be an effective and hardworking organisation.

ORGANISATION STRUCTURE

The organizational structure of a company defines the type of relationships in a company – to say in simple words, who works for whom. Companies choose an organizational structure based factors such as their size, their geographic location, and the number of different products and services they offer. The Voltage Energy Drinks Company works in a regional and functional organisation structure. In this structure, an organisation’s reporting relationships are grouped bases on functional areas. The regional organisation structure makes sure that the working of the company in different parts of the world is smooth and the functional structure makes sure that there are separate departments for every function that the company has to perform.

The regional organisational structure can be divided into different categories based on the location such as:

  • India
  • USA
  • Australia
  • Canada
  • UAE

The company is controlled by the CEO at the top level followed by the under given departments:

  • Marketing
  • Production
  • Human Resource
  • Information System and Information Technology
  • Customer Service

 

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