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  • July 28, 2017
  • David Marks
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Presentation Of Survey Methodology And Sample Frame

Master Roast Coffee Company


Presentation Of Survey Methodology And Sample FrameDrinking various kinds of coffee has become a major trend in the life of the modernistic people. New types of coffee are introduced in order to attract the customers. Master Roast Coffee is a medium-sized coffee packaging company in Greater London Region. The management of the company has decided to launch a new coffee based drink for the customers. For this reason, the management wanted to conduct a research on the people of Greater London in order to develop a clear idea regarding the taste, preference, likings and attitude of the customers regarding the coffee drinking. The management need to collect primary and secondary data in order to gather this idea as this will help them in effective decision making process.  

Task 1

1.1 Creation of plan with the help of Primary Data and Secondary Data Collection

Presentation Of Survey Methodology And Sample Frame

The data which is originally utilized in research and is acquired with the direct effort of the researcher is known as primary data. The primary data is considered to be the more relevant and more current to the research project. The collection of primary data is expensive as well as time consuming. This requires strong effort of the researcher. The collection of primary data will be very helpful for a research as they will be able to analyse the data to undertake proper decision in business. The following methods can be followed to collect the primary data:

  • Survey
  • Observation
  • Interview
  • Case studies
  • Ethnographic research
  • Life Histories
  • Longitudinal Studies

In the given scenario, the management of Master Roast Coffee Company can conduct a survey in order to gather the primary and the secondary data in order to know about the taste and the preference of the consumers regarding their coffee drinking habits. The analysing of the primary data will help the management to undertake proper decision in the launching of new coffee based drink for the customers.

Secondary data can be defined as the data which is collected published sources. The collection of secondary data saves time and requires little effort of the researcher. The secondary data helps to make the primary data more precise and relevant.  The secondary data can be collected from external as well as internal sources as is shown in the following figure:


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