Hnd Assignment Help Sample
  • September 14, 2016
  • David Marks
  • 0

MCDONALD’S IMC PLAN

Introduction

McDonald’s Corporation is the largest fast food restaurant chain in the world which is present in more than 120 countries with over 35,000 outlets. The company has been operating from the United States since the 1940s when it was established by Richard and Maurice McDonald. The growth of the company has been because of its product differentiation and cost leadership strategy. This hybrid business strategy has created tremendous growth opportunities for the chain which has rapidly expanded into different countries. The success of the company is based upon its ability to understand the customers and provide affordable and quality level meals to the customer segments.  McDonald’s long term competitive position will be based upon its ability to offer healthier meals to large number of customer segments. The corporate image of the organization should be to focus on its family friendly environment, convenience, quality, affordability, and satisfaction. The focus on children means that the company needs to restructure itself as being their favorite place. Focusing on children and families helps to create a stable business for the organization. Diversified products for families and children will help the organization to achieve its critical objectives within a short period of time. Corporate social responsibility is another objective which needs to be achieved as McDonald’s can position itself as a responsible and sustainable enterprise. This report will create an integrated marketing communication plan for the organization which will be based upon the ability to reposition itself as a corporate socially responsible firm.

Context and Situational Analysis

Internal Context

McDonald’s is the largest fast food chain operating in the global fast food industry. The organization has brand recognition which is estimated to be around $40 billion. It has an advertising budget which is equivalent to $2 billion. The aggressive advertising budget which the organization has enables it to successfully reach its customer segments in an efficient and effective manner. McDonald’s focuses on creating a strategy of thinking globally and applying locally. Locally adapted food menus are considered to be one of the most popular in the fast food industry in different parts of the world. McDonald’s has been able to create partnerships with the best brands which has helped it to achieve the highest levels of efficiency and effectiveness. The business model of the organization is based upon offering franchises with the result that 80% of its restaurants are independent franchises. The company targets children as the main customer segments by offering high levels of efficiency, quality, and satisfaction. Despite this, McDonald has been under public scrutiny because of concerns that its food items cause obesity. The marketing focus on young children has also been criticized which has led to negative publicity (Ferrell & Hartline, 2007: p. 81). McDonald’s has tried to provide healthier choices but the bulk of its products remain unhealthy meals and drinks. Employee turnover rates are significantly higher for the company because the jobs are relatively low paid and low skilled. Lower performance and high employee turnover are the key problems faced by the company which has to increase its training costs.

Download

David Marks

Dear sir/Ma'am

Our dedication and hard work towards developing quality content has made us competent to provide excellent services to the clients as per their needs. We ensure plagiarism free writing obeying academic integrity and honesty making us a dedicated team towards developing original content helping students to ensure high grades. Our services are hassle free, timely yet at an affordable rate driving clients to avail it for a longer period of time making them loyal and satisfied towards us.

Services we offer:
Essay writing
Report writing
Assignment writing
Reflective writing
Proposal writing
Dissertation writing
Thesis writing
CDR writing
Annotated bibliography
PowerPoint presentation
Article/book review
Why us?
Plagiarism free original content
On-time services maintaining deadlines
Experienced writers
Plagiarism and Grammarly report
Dedicate Team Leaders and Quality Checkers
Subjects we cover:
Marketing management
Human resource management
Literature
Law
Finance
Accounts
Economics
Nursing
Sociology
Environmental science
Business studies
Political science
History
Journalism and Masscommunication
Geography

Declaration: Working with us will give you the opportunity to avail divergent range of academic services at affordable rates in assistance with the dedicated team having members from different disciplines holding high degrees in their respective domains. We are experienced in developing B-plan, writing dissertations and theses having employed highly qualified and experienced writers.

You can reach us at-
Email:- ozpaperhelp@gmail.com
https://www.ozpaperhelp.com/
https://www.cheapassignmenthelp.co.uk
https://www.freeassignmenthelp.com
https://cheapassignmenthelp.blogspot.com/
Thanks
Oz Paper Help

https://www.ozpaperhelp.com/
1 Step 1
GET INSTANT ASSIGNMENT HELP
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right