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  • September 24, 2016
  • David Marks
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Leadership Style Of Olaf Swantee

1.     Introduction

Change is the only thing which is constant, whether it is life or organization. Change is essential for every organization in order to sustain in market and grow. However, it completely depends on how successfully the organization manages change. Change management can be effectively undertaken utilizing various change models developed by great philosophers. However, there may be many hurdles in implementation of these models due to resistance of change from stakeholders. These hurdles can be taken care of using various strategies depending on the situation and the kind of change.

In this report, the case of Everything Everywhere (EE), the largest mobile producer, takeover by British Telecom (BT), the dominant company in broadband services, has been analysed. After the appointment of Olaf Swantee as the Chief Executive Officer of EE, he laid off many senior level employees. His strategy was to bring cost cut and improve the customer service which will lead to improvement in revenues. Though he took some harsh decisions, EE progressed in revenue and turnover. However, the next move of EE takeover of BT required some improvement for successful takeover(Neate, 2011).

This reports discusses about the various leadership styles, change models and various strategies to manage resistance of employees to change. This report has attempted to recommend the leadership style Olaf Swantee should follow, and change models that can be utilized. In addition to this, this report also recommends various strategies to manage resistance for the EE takeover of BT.

2.     Leadership Style of Olaf Swantee

Over the years of analysis, different styles of leadership have been observed.  Leadership may be situational or transformational depending upon the person implementing it, also the type of work and kind of the working environment.  In a way to see, both the styles are effective and approaches towards organisational leadership. Let us consider both the styles in spotlight.

Situational leadership is a kind of management style which is developed by the gurus like Ken Blanchard and Paul Hersey. Situational Leadership banks on the idea that there is no best style of leadership. Successful leaders are the ones who can adapt their style to any given situation. It consists of following 4 main types(Joseph, 2015):

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