BUSINESS PLAN ASSIGNMENT

Executive Summary

This report is based on to develop a business plan for “postmygreetings.com” who are going to start their business in India. This business plan will try to help the company to find out whether India is suitable place or not for them to start their business. The main aim of the company is set an online platform from where customers can able to buy customised gifts and greetings card. In order to start their business, the company needs to develop different plan to start their business successfully and strategically. The company need to develop marketing plan, Operational plan and financial plan in order to find out different aspects to start its business.

 Introduction

In this report, a market plan would be constructed to analyse different aspects so that the company can able to build the strong marketing strategy to run their business successfully. The following company “postmygreetings.com” is well known for making customised cards where people can add their picture or their friend’s pictures and people can able to send different customised gifts like knitted sweaters and handmade chocolates. The company is specialised in personalised cards and gift items. The company have decided to expand their business and they are now showing their willingness to expand their business in India. In this report, the business environment of the company has been analysed with the help of proper tools and techniques. It will help to analyse the market condition and based on this analysis the company can proceed in the new business field.  

Business Opportunity

 Proposed Business Opportunity

This segmentation is based on the demographic criteria.

Segmentation

India is the second largest country in the world in terms of populations and the forerunner in the process of development. There are many positive indicators presented in the market of India and the company is well confident to run their business successfully.

Targeting

It is important for the company to prepare a proper business plan so that they can able to understand their goals and objectives that they require to achieve from the Indian market. “postmygreetings.com” generally wants to target those people of India who are having their age limit within 30 years. It is found that most of the people from this age group love to use greetings cards to wish their close friends and relatives on special occasions like festivals, holidays or birthday to express their feelings (Thomas, 2014).

Positioning

India is a country where huge numbers of a festival are celebrated throughout the year and people choose these moments to greet their loved ones.

Market Gap

Factors that create the market gap of “postmygreetings.com”.

1. India is having the huge demand of greetings card and personalised gift items but there-there is less server of these items presented in the country and people of India do not have the proper knowledge to buy the customised card from online.
2. The price of these gift items and greetings cards are comparatively high, so many people use to hesitate to buy these products and items. However, the quality of the products is not so good and most of the time customers failed to get value for their money. 

BUSINESS PLAN ASSIGNMENT

Product Offering

“postmygreetings.com” is an online company that will produce high-quality birthday greetings, personalised gifts, photo greetings cards, Thank You cards and by post greetings cards. Customers will get the chance to personalise their greeting cards and gift items according to their requirement. They can add their pictures, information and the picture of their loved ones to the card and select the design of their own. The company will offer different greeting cards that are innovative and cheaper in price and they will give the opportunity to the customers to get their gift items sitting at their homes. The company will offer the customers the chance of making their own design and customization in chocolates.

 Mission

The mission of the company is to provide their customers with high class and unique design of greetings cards to their customers so that it can help the customers [to fulfil their wishes and needs (postmygreetings.com, 2017).

 Vision

The vision of “postmygreetings.com” is to achieve most numbers of unique visitors.

 Situational Analysis:

Situation Analysis of “postmygreetings.com”

It is important to possess situational analysis because it can able to help to identify both macro and micro industry and markets. This can help the company to target the exact customers as well to identify their major competitors. Situational analysis can help the company to know about the marketing trends and try to use the information that is gathered so that the company can able to build a strong strategy (Hofer, 2016).

Micro and Macro Analysis

. Macro Analysis

Macro market and macro industry are included in the macro analysis.

Table 1: Macro Analysis

(Source: Cunningham, 2014)

 Macro Market

“postmygreetings.com” will operate the e-commerce market of India. It has the growth rate of 2% and it is estimate, in 2017, the e-commerce market of India will earn about $153.2 Million. The e-commerce market in India was worth about $83 million in 2012. “postmygreetings.com” will be focusing on producing high quality gift items to the customers and they will produce the opportunity to their customers to customise their gift items and greeting cards of their own.