Social Insecurity economic Development Kenya
  • June 7, 2018
  • David Marks
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American Public University System

  1. American Public University SystemESPN is one of the leading sports network channels which the consumers align it with its excellence in the sports field. Entertainment and Sports Programming Network, fulfill the needs of its consumers by providing them views which they actually want to see. ESPN uses the form of television, internet, as well as radio for transmitting its media. It has also used the component of HDTV which broadcasts its shows in high definition quality. Its additional quality is that apart from airing live matches, they also provide regular repeat telecast of important matches. This had gain huge popularity amongst its viewers and that is why it is a famous brand name for the consumers (“Why ESPN Is So Serious About Covering Esports”, n.d.).
  2. ESPN is involved into selling of several of entertainments through television and other forms of media platforms. Through television they are selling experience of sports with the help of cable channels. They sell their expert advice to its viewers during the match and gives high quality view like a person is watching the match from the actual location. With the help of radio, they share contents and live commentary. By publishing its websites, they have facilitated ease in connecting with the viewers. In return they provide incentives like, cash prize, facts about their favorite team, voting polls. In relation to core benefit, they have facilitated an ease of anytime anywhere access to sports. Keeping its audience updated with the latest news and developments in

American Public University System

  1. sports is the key success point for ESPN. In terms of actual product, ESPN sells entertainment. By means of interviews with sportsperson, they also American Public University Systemmarket various upcoming events. In terms of augmented product, ESPN have various channels which makes the channel a tailored broadcasting network (Ferrell, 2016).
  2. ESPN stays alert in building its brand equity. It means a value which is determined from the level of customer’s acceptance or response towards the market or service. It has developed its brand equity by emphasizing more on their customer’ needs and providing them exactly what they need. This has led to gaining huge customer’ appreciation amongst the views for ESPN. This shows that ESPN has strong brand equity. Brand value refers to the net present value of the cash flows for a concern. Its brand equity is a major factor behind its huge brand value. Due to higher viewers viewing ESPN, they are generating revenue to a great extent. Since, its brand equity is so high, it drives ESPN’s brand value thereby facilitating in becoming a leading sports network. The outcome they targeted at first was television which they had expanded into radio and internet (Ferrell, 2016).

David Marks

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