A CASE STUDY OF ASHLAAND INC
The current study focus on managing and leading the change that takes place in an organisation. In this particular study, the concept of change management and its management are mainly presented in context of the case study of Ashland. Ashland Inc is considered as one of the leading American Fortune 500 companies that operates its business activities in more than 100 countries. The company was found in the year of 1924 and mainly concerned with the manufacturing and chemical distribution. The company is generally specialized in providing chemicals, motor oil, plastics and others products (Ashland.com, 2015).
Figure 1: Logo of the company
(Source: Ashland.com, 2015)
Broome (2009) opined that change management is supposed to be the one of the effective and distinctive approaches that helps in dealing with changes from the both perspective individuals and an organisation. It has been observed that change in an organisation is required in order to meet the changing demand of the market. On the other hand, Cameron and Green (2010) argued that there is a systematic process in dealing the change occurred in the organisation. As per having the detailed understanding about the case study of Ashland Inc, it has been found that company went under the changes in various times between the time of 1924 and 2007. There are so many changes occurred during this period. It has been figured out that between the year of 1998 and 2003; the company has gone through the change of resource structure and also engaged its business in marketing and refining joint venture.
A CASE STUDY OF ASHLAAND INC
On the other hand, it has been also figured out that the first change in management of Ashland Inc has taken place in the year of 2004 when the Dright King wanted to facilitate a conversation with the top management of the chemical sector leadership team. CEO of the company has asked a question regarding the performance of the company in five years. On the other hand, there are so many implementations have been done in order to bring the company to the distinctive height, SAP implementation was supposed to be more considerable.
1. Success of the program mentioned in the case study and adopted approaches by Ashland
It has been observed that there are so many plan and system implemented by Ashland in order to manage the change into the different business operation. The CEO of the company in the initial stage has implemented SAP system in order to manage the change and increase the performance. On the other hand, the case study of the company also provides a comprehensive note about the performance of the business and company due the passing time. Forsyth (2012) opined that change in management has ultimate impact on the performance of the company and profitability of the business. From the case study, it has been pointed out that in the year of 2003, the senior management of the company recognized that change in management is must in order to meet the change needs and demands of the customers in market. On the other hand, the company has also implemented Enterprise Resource Planning System in its distribution unit for increasing the human capital of the company. It has been pointed out that implementation of resource planning system did not work properly due to poor managing and leading of change.