Corporate Strategy Assignment Help

Corporate Strategy Assignment Help The corporate level strategy which includes critical or strategic decision making of an organization that can have influence over all the business objectives or activities. These strategies include an evaluation of various aspects of an organization such as financial performance parameters, human resource training and management, allocation and utilization of resources and other capital requirements and business decisions such as trade Corporate Strategy Assignment Helppartnerships, mergers and acquisitions.


The various types of corporate level strategies are:

  • Value building strategy in which the business enterprises strengthen their core capabilities to develop their competitive advantage over other competitors and gain the market size and share. These strategies explore various opportunities to increase economies of scale, add value and build positive perception about the products or services that are being offered by the business. Further, this helps to reduce costs by optimization of resources and capacities and also helps to build efficiency in the business.
  • Value neutral strategy in which the business enterprise focuses on ways to retain or secure their market position and is less concerned with the resource allocation or manpower optimization. These strategic decisions include risk management, working in compliance with legislative and regulatory framework, creating coordination and cooperation between various functions and departmental activities and maintaining a consistent flow of investments within the business operations.
  • Value reducing strategy in which the business enterprise engages in activities to reduce the stakeholders or customers excessive perceived value for the business operations or when assumptions are being made that only top management is getting benefits from some critical business initiatives such as diversification approaches of the business. In these strategies efforts are made to streamline the business operations by refocusing on business market segments, target audiences, demographics etc.

The nature and scope of corporate level strategies:

  • It identifies and evaluates the strategic scope of the business enterprise which helps to build performance targets for the business.
  • It helps to identify the geographic scope of business to generate profits from business level strategies. It also helps in creating differentiation of the business operations and objectives for a business in context with the competitor analysis.

It can be divided in three parts;

Directional Issue – these are the strategies towards the firm’s overall orientation towards attaining growth, stability or retrenchment.

Portfolio Issue – these are the strategies implemented to deal with issues relating to the industries or the market in which the firm competes by its products and business units.

Parenting Issues – these are strategies that the management applies to coordinate activities and transfer the resources and create effectiveness amongst the different units of the business and the product lines.

Applying the concept to companies

Example 1: Wal-Mart has applied the cost leadership business strategy to differentiate its products and services on competitive pricing over other market competitors. This has helped them push their sales volume and increase their market share and size by generating revenues much higher than their competitors.

Example 2: Mercedes Benz has applied the luxury brand positioning strategy to target their products to the premium and status conscious target audiences who have large disposable incomes and desire to purchase luxury brands. They have positioned their product on high pricing strategy to increase their return on investments (ROI) through premium costs in comparison to volume.

 Good strategy

The video illustrates the qualities of the good business strategies that help a business sustain market growth, performance and productivity in addition to increase in revenue generation. It also helps to stimulate positive perception about the products or the services in the market to strengthen the brand identity of the business and create confidence and trust among the trading partners, stakeholders and the customers.

The qualities of good business strategy are:

  • These are more action focused and detailed in their strategic planning objectives.
  • These are multi disciplinary in approach and integrate long term scope and nature of business strategies.
  • These are adaptive to the volatile market environments and changing market conditions.
  • These are efficient to identify the opportunities, strengths and business uncertainties or risks.
  • These are effective in decision making and critical thinking process to integrate resource optimization and efficiency in business operations.

Limitations of good business strategy are:

  • Lack of proper understanding of the customer needs and perceptions
  • Lack of understanding of the buyers purchase behavior and patterns
  • Lack of market research and analysis of competitor strengths that result into inadequate utilization of business capacities and core competencies
  • Lack of competent staff who have expertise knowledge, skills and abilities needed for creative product development
  • Lack of effective utilization of marketing mix tools and techniques such as competitive pricing, innovative positioning and promotion of products or services
  • Lack of motivation and coordination among the employees and the various functional activities
  • Lack of timely delivery and customer feedback mechanism to evaluate the weak areas of the business.
  • Lack of effective communication and control

Applying the concept to companies

Example 1: British grocery chains Sainsbury used successful growth strategies to diversify into new business lines by acquiring retail chains in Egypt and Texas.

Example 2: Starbucks used growth strategies to generate higher profits by targeting the premium or upscale target audiences through introducing premium priced coffees to concentrate the profit pools.


What is the video about?

The video discuses the introduction of courses to strategic management. The various highlights of the courses are:

  • Strategic decision making models underlying the strategy formulation, strategy implementation, evaluation and control.
  • Analysis of competitor strategy and their influence on the industry analysis.
  • Strategies that emphasize an understanding of functional analysis and functional strategies in integration with the product market decisions and technological relevance.
  • Total quality management, strategic planning and leadership approaches.
  • Strategic decision making and its influence on corporate social responsibility.

Corporate Strategy Assignment Help

A business enterprise needs strategic management decisions and actions to determine long run performance, business growth and productivity. It also helps in the evaluation of business opportunities and core competencies in addition with identification of business threats or risks to help the business in better monitoring and control of their operations or functions.

Strategy formulation includes decisions made after evaluation of performance parameters for a business. It also includes analysis of strategic factors to generate most appropriate strategies after scanning the market environment and conditions.

Strategy implementation is the blueprint of a business plan or goals that are put into realistic approaches to achieve the positive outcomes for a business in the form of market share, growth and performance. It includes the following process:

  • Evaluating the strategic plan to identify the various aspects of business, understand the challenges, identify the realistic business goals and measure their performance within a time frame.
  • Establishing a clear outline of business objectives that need to be achieved and monitor the outcomes.
  • Engaging competent team members and encouraging them to understand the purpose of the strategic plan, identify their responsibilities and the expectations, identify the business concerns and managing them effectively.
  • Monitoring the progress of strategic planning and implementation to identify the loopholes and areas which need improvements.
Educational objectives of strategic management course are:
  • Understand and develop the learning and reasoning skills through better analysis of information
  • Understanding the importance of communication management and improving communication skills to improve the flow of quality information and assessment
  • Learning practical application of strategies
  • Identifying strategic framework through conceptual tools and approaches
  • Developing self analysis understanding through analysis of real business cases and contexts
  • Encouraging participation to develop and implement strategies in assumed business scenario and environment. Order Now