Corporate Social Responsibility Assignment Help

Corporate Social Responsibility Assignment HelpCorporate Social Responsibility Assignment Help Antonio Márquez; Fombrun, Charles J (2005) state that Corporate Social Responsibility (CSR) is a way by which business tries to give back to the society in some form. It is an instrument by which a business observes and makes sure its ongoing compliance with ethical aspects, government laws and international standards. It also monitors company’s actions if in any way might cause damage or harm to the society and helps in avoiding such actions. The CSR emphasizes on keeping in mind all the stake holders before any action and should thoroughly analyze its consequences and effects on all of them. When tobacco companies are taken into consideration they are generally viewed as companies inherently harming the society as well as corrupting the youth. So CSR is a very tricky task for such companies. There are various factors which come into play when we look at different motivation factors which drive these companies to go for any CSR activities and in what way they can be made effective.

MOTIVATION OF TOBACCO COMPANIES BEHIND CSR

Fooks  et al (2001) claims that not only does the tobacco companies go for CSR to improve their public image but also to gain access to different politicians in order to influence the government policies in their own interest. They claim that CSR programs run by tobacco giants like BAT are very creative ways of corporate political activity. WHO tobacco free initiative team (2003) also developed a report in which they claim that CSR by tobacco companies is an inherent contradiction. They go on further to state that programs run by every major Tobacco Company to prevent youth smoking are generally ineffective and sometimes instead of preventing youths from smoking these programs attract the young kids towards smoking. These companies try to portray that they are solving the problem which in the first place is caused by them to divert the attention from the major deterring factors like increase in taxes or prices of cigarettes which is proven to be a more effective method as the youths are very sensitive to price change of these products (Mandel,  Bialous, Aguinaga; Glantz and Stanton, 2005). The other way in which tobacco companies go for CSR activities is starting scholarships and grants for students of different universities who excel in different fields, but at the same time there are various posts in the same universities which were given to the employee of these tobacco companies. In this way they are trying to penetrate into the core of education system. Dr Fernand Turcotte, of Laval University one of the authors of this research also argue that it is way to buy silence or complacency.

Corporate Social Responsibility Assignment Help

There are also various controversies over tobacco companies using marketing tactics like naming a product, creating an attractive advertisement to target youth audience which contradicts to their CSR efforts. They portray smoking as an activity which is “cool” or extremely fun by using young and good looking models getting attracted to person who is smoking. This develops an appeal in youth to go for use of tobacco products. Sundaram and Kaushik (2007) claim that advertising and marketing practices followed by tobacco companies are considered unethical by general audience and that the customers do not approve of such advertising practices.

TOBACCO COMPANIES IN AUSTRALIA

There is an increase in de-normalization of tobacco use in Australia which means that the change in people attitude towards smoking from publicly acceptable to anti social and destructive. It is not changed as much for smoking as it has changed for the tobacco companies. This can be deduced from the various media reports, newspaper articles, environment and health campaigns etc. There have been conscious efforts made to make the smokers feel unwelcome at many places. There have been also efforts taken by different type of industries like Australian automobile manufacturers by removing ashtrays from standard accessories in the car (Chapman and Freeman, 2007). These efforts have seen some success and so it can be taken as a sign of progress. The government is also trying to dissuade smokers by taxing the tobacco products or increasing prices of these products. The Australian people are not in great favor of these tax hikes or price increase unless the revenue collected in not used in activities to reduce smoking as it might affect poor smokers a lot and will give rise to smuggling of these products and illegal distribution will become rampant. So the people have an opinion that if the government is not investing money in efforts to reduce smoking they do not have moral right to increase the tax further. There are also talks of selling cigarettes in plain packet as it was found in a study that cigarettes sold in plain packet are found less appealing to the youngsters.  Even though these efforts have highly reduced smoking in Australia and yet there are some negative effects of these de-normalization efforts like smokers might feel shameful to seek medical attention and this might worsen their condition further, this might also cause discrimination of smokers at workplace which might negatively hamper their self image and might lead them to further smoking. Order Now.