Chapter 1: Introduction 1.0 Introduction According to Armstrong et al. (2014), the term digital marketing can be defined as a process of advertising one’s product or service, particularly on the internet for the sake of increasing sales by pulling in new customers and improving business performance. In this era...
Organization Marketing Assignment Selecting the target market Target market select is the very important factor for any organization. Every organization should select target market after they should start their business activities. Market segmentation is very important task before target market. Market segmentation refers to divided market according to culture,...
Common Marketing Activities Common Marketing Activities company makes the marketing plans and strategies for the improvement of the particular organization. The company considered here is MacDonald’s. Therefore, I would ask Leader for clarifications on marketing activities and plans(Kotler and Armstrong, 2006). The leader has the description of the current...