The process of communication is one of the fundamental parts of a business organisation that contribute to the overall success of the company in considerable manner. Top-down communication process of a business organisation emphasises upon the managerial hierarchy and transfer of the information within the business organisation from the higher level of management to the staff in systematic manner (Haken, 2013, p.35). In addition Employee engagement on the other hand can be explained as a property or element of a business organisation that determines the relationship of the company with its employees. Thus, business organisations apply several different kinds of measures for ensuring the engagement of employees with the organisational processes. Determination of information flow is a part of such measures. Visit case study assignment help
In this particular study, the researcher has attempted to evaluate the influence of top-down communication and information flow upon employee engagement of a business organisation. Two different variables of this study are top-down communication and employee engagement. Therefore for primary data, the researcher has approached sources from Tesco Plc. Through completion of this chapter, the researcher intends to generate complete awareness of the knowledge that the researcher needs to acquire for completing this study in appropriate manner.
Top down communication is the method of communication in which the information or instructions within an organisation are issue from the higher level of organisational hierarchy and the nature as well as amount of information varies based on the level of organisational hierarchy (Daft, 2012). Each tier of the organisational structure receives information from the exactly upper level of the hierarchy. The information filters down to the employees as per the managerial structure of the company, which proves to be effective in ensuring a systematic flow of information, power and authority within the company. Then again, employee engagement refers to the involvement and enthusiasm among employees. Of a business organisation that enable them to feel associated with the business organisational in deeper level which enables them to work hard for contributing to the organisational development (Cole et al. 2012, p.1552).
In addition, communication is one of the key factors that influence the employee engagement within the company (Shuck et al. 2013, p.12).
Several different studies have emphasised on the influence of communication style of business organisational on the employee performance. Through completion of this study, the researcher attempts to hade light upon this aspect of the employee and company relation. For more visit business case study
Tesco is the leading grocery and merchandise retailer of the United Kingdom that operates in 12 different countries across Asia and Europe. Hence the organisation is headquartered is Welwyn Garden City, Hertfordshire of England, United Kingdom. Hence currently the organisation possesses leading position in the UK, Ireland, Malaysia, Hungary and Thailand’s grocery market. Within UK, the organisation possesses 28.3% market share (Thisismoney.co.uk, 2016).
As per the record of 2015, the organisation employs around 500,000 people in its 6,814 stores that are spread in 12 different countries across the world (Tescoplc.com, 2016). For the conduction of the study, Tesco has been chosen as recently the organisation has gone through downfall in business due to lack of authority and scope for communication in part of the staffs during the decision-making process.
What is the research issue?
Business organisations often apply several different kinds of communication procedure for establishing effective communication between the work force and management, which is essential for the success of organisational procedures. As the level of involvement of employees in the organisational procedures and decision-making. Process depends on the communication process of the business organisation, thus determination of an appropriate communication method for the company is essential for acquiring intended level of employee engagement. Andrew and Sofian (2012, p.502) argued that top-down flow of communication and information within the business organisation. Avails the organisational leaders, opportunity to evaluate the effectiveness of employees in using the information availed by the company for improving the quality of their work. We also provide management assignment help
Why is it an issue?
This is an issue because determination of appropriate communication measure for the company is essential for the achievement of organisational goals and for communicating the disciplinary and behavioural expectations of the company from its employees (Cooren, 2012, p.17). Therefore conversely, the communication procedure and style also determines the level between the organisational and its employees. Which is essential for encouraging the employees of a business organisation to engage into its process of growth (Porter and Derry, 2012, p.39).
Although Tesco in its organisational policies emphasises on the necessity of communicating with its employees for establishing an effective relationship with the employees. Yet the organisational communication procedures highly stress upon delivery of brief and feedback. As a result for improving the performance of employees, which exhibits certain traits of top-down communication during the regular interactions (Thisismoney.co.uk, 2016). Therefore the lack of scope for both way communications might cause downfall in the morale. Among the employees of the company, which might reduce their level of engagement of organisational procedure.
Why is it an issue now?
Currently the performance of the workforce of Tesco has decreased in considerable manner, and critiques have identified this as the outcome of the lack of authority and scope for communication in part of the staffs during the decision-making process concerning organisational procedures (Indeed.co.uk, 2016).
However the organisation’ market hare faced considerable level of downfall in 2015 as according to the report of the renounced research firm Kantar its share in the UK market reduced from 58.8% to 28.3% this might be identified as the outcome of inappropriate communication measure undertaken by the organisation (Thisismoney.co.uk, 2016).
What could this research shed light on?
Completion of this research in appropriate manner would enable the researcher to identify the potential positive. As well as negative impacts of top-down communication process on the level of engagement of employees within business organisation. This might serve effectively in evaluating the most suitable communication process for companies such as Tesco.
For gaining clear understanding of this issue, the researcher has acquired practical examples. However from the sources of Tesco Plc concerning this aspect of organisational communication and employee engagement.
The research objectives are as follows:
- To analyse top-down communication
- Analyse the level of employee engagement at Tesco
- To analyse the impact of top-down communication on employee engagement
- To provide recommendations to Tesco to improve its top-down communications to ensure better employee engagement
The research questions are as follows:
- What role top-down communication plays within an organisation?
- What is the current level of employee engagement in Tesco using top-down communication?
- How top-down communication has augmented the scope of employee engagement at Tesco?
- What could be the effective ways to improve top-down communication in Tesco in order to ensure better employee engagement?
The research hypotheses are as follows:
H0. Top-down communication may not have any influence on employee engagement
H1. Top-down communication might influence the level of employee engagement
Over the past few years, employee engagement in Tesco has been affected negatively due to adoption of inappropriate communication measures restricting views of employees in decision-making. Tesco is considered as the biggest retail giant in UK. However in order to ensure long-term sustainability it needs to implement effective communication measures. So that employee engagement is ensured as when employees are more engaged they serve more in favour the organisation.
There researcher has segregated this entire study is five different chapters. Each of these five chapters addresses the research study from different perspectives and approaches. Which enabled the researcher to identify and evaluate different aspects and possibilities of the research issue.
In this introductory chapter of the research, the researcher has attempted to identify the purpose of this stud, through evaluation of different aspects concerning the study. Then the researcher evaluated the research issues and its relevance in the current business environment.
In this chapter, the researcher has identified the aims and objectives of this research along with the research objectives. That would guide the entire process of this research study. In the following chapter, the researcher has evaluated different theories. Concepts and models that are relevant to, two different variables of this particular research.