Unit 21: Supporting Significant Life Events

Business Report: Woolworths

 Executive Summary

Business-Report-WoolworthsWoolworths and   Coles generally use different types of marketing approaches. Coles is prioritizing the online marketing approach in contemporary era and the management of Woolworths is prioritizing the online business operation process. Hence, the increase in the number of online users is prioritizing the online consumption and service delivery process. Therefore, the management of Woolworths needs to consider online business activities and marketing approaches for better  growth and brand awareness.

Introduction

Coles and Woolworths are regarded as two leading supermarket retail chains based in Australia. These two organizations are regarded as two potential rivals of each other. Coles Supermarket is an Australia based supermarket retail chain headquartered in Melbourne and the company was established in the year 1914. Alternatively, Woolworths is another popular Australian supermarket retail chain headquartered in NSW. The company was established in the year 1924 and it is 10 years younger comparing to Coles. These two organizations are collaboratively accounting for approximately 80 percent of the retail market of Australia. The Australian retail market is growing effectively and the demand for the supermarket retail products is increasing impressively among the Australians. Most importantly, the majority of the Australians prioritizes the consumption of the high quality and differentiated retail products, which are offered by these two companies. The comparison between Woolworths and Coles will be conducted basis on the adopted marketing and business operation strategies for the offered brands by these two companies.

Findings

The Australian supermarket retail industry is highly competitive as well as potential. Woolworths, Coles and Aldi are the three important and popular organizations within the country, which has significantly contributed towards the growth of the industry. Most importantly Coles and Woolworths are two leading organizations, which have significantly con tribute towards the growth and profitability of the industry. These two organizations are strongly focused on the implementation of unique and effective marketing and business operation activities.   Cole’s supermarket retail chain has adopted and implemented some unique marketing and business operation steps to maintain its leading market position. Similarly, the marketing department of Woolworths also focused on the implementation of some unique marketing approaches. The comparison of Woolworths’ marketing approaches with the marketing approaches of Coles’ will be considered here.

First of all, it is acceptable that the marketing department of Woolworths strongly focused on the implication of the both contemporary and traditional marketing activities. This is also important to state that the company has used effective social media marketing, online marketing, website marketing, digital media marketing and public relationship campaigns to create strong brand awareness among the target customers. This is also acceptable that the majority of the products and services under the brand name of Woolworths are offered by the company to the target customers through the help of strong brand image and public awareness. This is acceptable that the brand image of the particular company has been improved and increased on constant basis due to the consideration and adoption of the strong brand image of the company. This is also acceptable that the majority of the branded products and services of Woolworths are being offered by the company. The company used the print medium platforms along with the contemporary medium platforms to promote the products. In terms of the traditional marketing activities, this is acceptable that the marketing department of Woolworths strongly focused on the implication of print media platforms, such as newspapers, magazines, hoardings and billboards to promote the products. In addition, this is also important to state that the marketing department of Woolworths also focused on the utilization of the strong public relationship campaign. The company management along with the marketing professionals of Woolworths has introduced the loyalty card concept. In this particular concept, this is acceptable that the majority of the existing customers of the company are comfortable with the introduction of this particular concept as it is acceptable that the member customers are benefited through this particular public relationship campaign. The influence of the effective public relationship campaign is quite strong comparing to the other types of promotional activities. The loyalty card actually benefits the target customers by helping them to consume the important products and services at discounted price level. This particular concept actually helped the company to consume the products at the discounted price level. On the other hand, this particular marketing and promotional activity also helped the company to create strong brand awareness among the target customers.  This is the most essential consideration that the combination of tradition, contemporary and unique PR marketing as well as promotional approaches have significantly assisted the company to increase the brand image and brand awareness.

Alternatively, the marketing department and management of Cole’s supermarket have strongly focused on the implication of the unique marketing approaches through the consideration of the advanced technological app roaches. This is an essential consideration that the majority of the brands, products and services offered by Coles are highly popular on internet as the company is the first ever within the industry, which has strongly considered the online marketing and business operation activities being the most traditional company comparing to Woolworths. In the year 1999, the management of the company has strongly focused on the implication of the online business operation processes for the better business operation process. It is also acceptable that the company failed to make a mark during the initial. Point of time as it is important to state that the people of Sydney and other areas across Australia were not ready actually to consume the products through the online operation process. However, slowly and gradually the company tested success during the late 2000s, when the number of internet and social media users increased significantly across Australia. It is also important for the organizational management to ensure some important tactics and approaches to create success through the consideration and implication of some unique aspects in the online marketing and online business operation process. The rapid growth in the number of the internet users actually have helped the management of the company to capitalize on the opportunity regarding the implication of the online marketing and online business operation process. Online marketing and online business operation process is influenced by the emergence of the use of advanced technological applications and information communication technology application in all the business operation processes. Slowly and gradually, Coles Online has achieved huge popularity and strong business growth in the recent past and it is one of the leading corporations within the industry.

In terms of the discussion it is credible that Woolworths used to give a strong competition to Coles and the management of Coles has recently comes up with the consideration of two unique marketing and business operation approaches, such as traditional marketing and business operation approaches along with the online business operation approaches. Most importantly, this is acceptable that the majority of the companies in these present ages of the technological advancement and globalization are strongly focused on the establishment of the unique business management activities. This is an essential considerable fact that the management of Woolworths is also responsible for the implication of the unique marketing approaches and it is strongly identified that the marketing department of Woolworths strongly focused on the utilization of the quality customer loyalty and other public relationship approaches and programs. This is acceptable that the management of the company is strongly focused on the effective brand and product awareness. Apart from the consideration of the online marketing and promotional activities, it is also considerable that the majority of the companies are prioritizing unique public relationship approaches for the better product, brand and service awareness. Hence, both the organizations are successful in the marketing activities and brand awareness approaches thorough the consideration of some unique business management approaches.

Conclusion

Coles and Woolworths are regarded as two leading companies within the Australian supermarket retail chain industry. Most importantly, it is acceptable that the majority of the companies are strongly focused on initiation of unique online business operation strategies like Coles. Alternatively, the management along with the marketing professionals of Woolworths is also focused on the loyalty card based public promotional activities, which are considered as unique business operation processes. However, Coles will have upper hand comparing to Woolworths as the company has successfully considered online approaches in the business operation activities, which may cause real problem for the management of Woolworths. Following recommendation plans will help to improve the competitive market situation for Woolworths.

Recommendations

Apart from the contemporary physical business operation process and business management activities, this is also essential for the management of the company to adopt and apply online business operation process. In addition, this is also important for the organizational decision makers to improve the online marketing activities to make a strong relationship with the majority of the companies. In addition, this is also essential for the management of the company to implement ICT based software applications and instruments in the business operation process for the better business growth. In addition, this is also important for the marketing professional of Woolworths to give value to the social media networking websites for the better brand awareness   and business operation activities. In addition, the important stakeholders of Woolworths also need to integrate traditional marketing approaches along with the contemporary approaches for the better business growth.  The consideration of the online marketing aspects will significantly assist the management of the companies to ensure cost and time effective business operation activities.Order Now

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