Business Performance of East Asian Organizations
The contemporary era of globalization and technological advancement is motivating several leading companies across the world to ensure potential competitive advantages over other competitors. The technological advancement is actually helping the organizations across the world to adopt and apply the effective technological applications in each and every business operation process to make sure positive business outcome. Marketing and promotion can be regarded as an effectual business management approach, which assists the majority of the contemporary organizations to create significant brand awareness among the target customers. Most importantly, the marketing professionals of majority of the contemporary organizations are trying to implement unique strategic approaches for the better competitive edges. Most importantly, it is acceptable that the majority of the marketing professionals are trying to capitalize on the potential opportunities, which are developed due to the technological advancements. Most importantly, the marketing professionals are ensuring technology based promotional activities to enhance effective brand awareness. The East-Asian countries are becoming tech-savvy countries as the East-Asian companies are motivated by the governments of particular countries to use the advanced technological applications in the business operation process for better competitive. The concept of network advertising has been evolved from the concept of online advertising. Online network advertising is a company or an agency, which helps to connect the available advertisers to the particular websites that are intended to host the advertisements. Most importantly, the major role of network advertising is to ensure aggregation of advertisement space supply from the important publishers and enhance effective relationship between the publishers and demand of the particular advertisers. The significance of online network advertising includes strong brand awareness, positive business outcome and competitive advantages. The network advertising market is a growing and it is considered as a potential market place. The East Asian companies are taking help from the advertising network organizations in the business management process in order to take care of the business growth. The online and technology oriented advertising agencies have created a strong demand among the leading MNEs as well as SMEs of East Asia to capitalize on the particular opportunities. The emergence of the network advertising is actually motivating several digital entrepreneurs to enter in the potential market. Similar to the other global organizations, the renowned multinational companies along with the small and medium scale companies based in Eastern Asia are taking assistance from the network advertising activities in order to improve the brand communication between the target consumers and the company.
Overall, it is accepted that the majority of the renowned companies within the East Asian regions are strongly focusing on the establishment and implication of the unique online marketing and promotional activities for the better business growth. Most importantly, it is debatable that the adoption of the concept of network advertising in the business management and marketing activities can enhance positive business growth, competitive advantages, brand awareness and business performance of the companies. The majority of the companies are considering advanced marketing and promotion options in the business operation process apart from the integration of high quality control aspect in the product and service delivery processes. Most importantly the quality of the marketing and promotional approaches has been increased with the integration of network advertising concept.
This particular research work will try to address the following developed research questions with the help of proper arguments, theoretical approaches and the data analysis process. The research questions as follow:
- What is the impact of the network advertising on the brand awareness of the organizations situated in the East Asian regions?
- What is the impact of the network advertising on the business growth of the companies situated in the East Asian regions?
What is the impact of the network advertising on the core competencies of the companies situated in the East Asian regions?