Promotional Planning
Author:
Genre: Management
Publication Year: 2013

The present report has provide overall planning for the development of the promotional planning for the launch of i-Phone into new geographical regions and to help i-Phone brand gain high brand image into existing regions. Some of the major objectives for the present report were to capture the higher Asian market share and to create higher visibility for i-Phone.

About the Book

Summary

The present report has provide overall planning for the development of the promotional planning for the launch of i-Phone into new geographical regions and to help i-Phone brand gain high brand image into existing regions. Some of the major objectives for the present report were to capture the higher Asian market share and to create higher visibility for i-Phone. Present promotional planning activities has successfully helped in implemented the awareness plan and capturing the newly penetrated Asian markets which were not yet captured fully by i-Phone.

1.0 Plan promotional activities
This section of the report would provide the entire planning of the promotional activities which have been framed for the chosen product in order to attain the objectives of the promotional activities.
1.1 Introduction to product or service identified
The product chosen in order to analyze the promotional strategies is i-Phone which is one of the most advanced handheld utility in the present era. Apple is the parent brand for i-Phone which enjoys very high market reputation not only in mobile market but also in several other technical domains (Shimizu, 2009). Below are some the features of
i-Phone which would be offered to the customers:
? Full year warrantee with three year optional apple care warrantee
? Larger data storage capacity with removable disk supporting the USB memory
stick, camera, memory card and hard disk
? Comfortable and stylish design with thin and lesser weight to look as wallet
? Easily replaceable and longer duration batter backup
? Faster access to internet with 4G wireless facility
? Precise location identification system with GPs

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