The purpose of this assignment is to evaluate the student group’s ability to write a new product plan for an all-new product. Product maintenance plans are not appropriate, nor are business or marketing plans which essentially address product lines or categories rather than individual products (and usually over longer periods).
Fashionalytics is software and analytical company that is founded with the sole aim of providing the business intelligence and insights to the fashion industry and apparels companies in Australia to engage and understand their client better. Fashion industry demands creativity and innovation, but with technology taking leap bound, the challenging task for the fashion industry is to integrate itself with the technology to understand client need and taste better so that it can provide choice for an individual rather than mass.
Fashionalytics has a team of creative technocrats who understand what technology can do and how it can be applied with the help of analytical tool that will help creative industry like fashion. The team member of the company are very young and agile, who believe in the principal of learn, explore and evolve. We live in a globalized world where innovation and fashion both can reach to other part of the world in a blink of a second. We at Fashionalytics understand this and have the capability to update ourselves with great thirst for learning and experimenting new things.