Organisational Structure And Design
The Report On Organisational Structure And Design is about understanding the various problem Sony Group has been facing till 2005. We will work on Problem identification, Situation analysis and Possible solutions to the case questions as well as gather support relevant theories. We will first start from discussing problems with Sony, and describe their origins and why would a change takes 3 years to happen. We will end conclude with a separate conclusion.
Problems with Sony
Sony has been left behind by the “tech parade” and hasn’t turned a profit since 2008, according to a recent report by Hiroko Tabuchi at the New York Times. The company hasn’t had a hit product in years.The issues are lack of innovation is a serious problem for Sony, and the brand. Sony uses its brand on all sorts of products: televisions, cameras, computers, music players, digital book readers and toys. In a remarkable move, several years back Sony decided to use the brand on a movie studio and on a music label. Sony’s high-end products carry the Sony brand. The low-end products carry the Sony brand, too.