Online Grocery Basket
Genre: General Awareness
Publication Year: 2013

In this article market has been analysed and various market trends have been considered so as to have successful e-Commerce venture. The article also discusses strategic goals and objectives to set up a successful e-commerce venture.

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This assignment was written on topic Online Grocery Basket by our experts.


Online retailing is gaining strength and has become significant to reach wider customer base. This report analyses online grocery retailing as the new business venture particularly in developing countries such as India and China. This report strategic analyse the environment for a new e-Commerce venture to grow. Here online grocery retailing with a name is taken and discusses what value proposition will be available for the customers. It discusses in detail the e-Commerce Business Model and what strategies it would pursue in order to have the organic growth. There are always risks and threats attached to any business and so related risks are also discussed in detail.

The vision of this business venture will be streamlined by its strategies involving marketing strategy, operating strategy along with the value proposition. This venture lays stress on Price and speed of customer service for the customers. Price because the market which is pursued is price sensitive and speed of service will become the differentiating factor in delivering the products at customer door steps. The market is analysed and various market trends are considered so as to have successful e-Commerce venture. The strategic goals and objectives are laid down and it is imperative to build a community of mom and pop supplies which will help in continuous supplies. And also, a community of customers can be built which can drive sales and hence loyalty.

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