A detailed analysis of the target segment(s) (customers) including their needs and wants, defining characteristics, their motivations, buyer decision making process, buyer’s roles, buying situation and observation of changing trends.
Mobile phone Company Analysis
Product
Apple IPhone
Industry Background
The US Smartphone market comprises of all the top firms of the world that are into the manufacturing and selling of smartphones. Smartphone is a mobile electronic device with an advanced OS which allows installing of new applications and is always connected to the internet. Overall it provides a very diverse functionality to the user.
Market Overview
As many market participants of the US smartphone market are international and multinational players, hence it is very difficult to estimate the market share of the participants in the US smartphone market and so sales figures are not broken down to US sales only (Rose, 1990).
Hence it makes more sense to look at the proxy that is available which gives us a better idea regarding the manufacturing market share of the smart phones in USA. The Smartphone OS sales provide a clear basic understanding of the smartphone manufacturing market since the manufacturers have to follow a propriety OS model i.e. their OS is available only for their model.However this again has a catch, since incase of open OS systems like Android, this doesn’t provide accurate information for all the manufacturers individually.