MKG101 Integrated Marketing Communications,

Assessment Brief

Program Bachelor of Business

Subject code MKT103A/ MKG101

Subject name MKG101 Integrated Marketing Communications

Assessment title Assessment 1 - Individual Blog Activity

Group or individual Individual
assessment

Length Maximum 1800 words over 6 blogs (+/- 10%)

a. Describe the principles of Marketing Communications
b. Identify and analyse communication problems
through the application of communication models
Learning outcomes addressed c. Explain how the web was the genesis for changing
the rules of marketing, public relations and media
relations
d. Compare and contrast the effectiveness of new
media tools used to design integrated marketing
communication plans.
Submission date 11:55pm Sunday of Week 6

Total marks 100 Marks

Weighting 30%

Assessment Brief:

Starting in Week 3, students are required to review a current integrated marketing communications campaign of their choice. The review should identify the types of media used; a discussion as to their relevance and effectiveness; an analysis of the way in which the IMC tools used are integrated; and an assessment of the overall effectiveness of the campaign. The review will take the form of 6 blog entries over a 3 week period, finishing in week 5 and uploading a URL link to the assessment submission area in week 6.

As part of this review you will be required to refer to any relevant theory in your analysis and provide a Bibliography at the end of each blog entry.

The blogs can be created by using www.blogger.com , www.wordpress.com or any other similar blog site of your choice
1 MKT103A.MKG101 Assess 1 Individual Blog Activity T1 2017.docx
© Laureate International Universities 2017