About the Book

Market Research

Purpose Of The Research Plan And Time frame

Deakin University is a public University in Australia which has approximate 40,000 students enrolled in higher education courses in 2011. Its operating revenues are more than A$600 million and has more than assets worth $A1.3 billion. In 2010, its research income was more than A$35 million and research scholars were approximate 900. Its research output in 2009 was 33 books, 234 referenced conference papers and 700+ journal papers were published. Deakin University has campuses in Geelong, Melbourne and Warnambool in Victoria. Deakin University was named after Alfred Deakin who was the leader of Australian Federation Movement and also Australia’s second Prime Minister (Deakin University. 2012).

Deakin University has always inherited a distinct character; rick cultural association as well as a local community connects. Deakin University has huge multipurpose facility in Melbourne with range of learning centers in Victoria. Its international presence is in India, China and Indonesia. Deakin University is said to thrive on student satisfaction which is among the highest in Australia.  The Student Focused culture in Deakin University with the factor of high repute as well as student accessibility which is seen as being helpful and friendly has been the case for its strong association with current as well as prospective students. Deakin University provides highly personalized attention to each individual university using cutting edge information technology resources (Deakin University 2012)

Research association has also been one of the differentiator for Deakin as they have been growing multiple folds in quality, impact as well as income. When Excellence in Research for Australia (ERA) national assessment, results were out, Deakin University’s 5 schools were rated to be above world standard namely  materials engineering, medical physiology, human movement and sport sciences, zoology) and two schools were said to be ‘above’ world standards namely engineering, medical and health sciences . Deakin University has multiple industry, government, social, academic as well as professional association which helps us in numerous ways. These alliances help them to have its influence in more than 30 countries. Deakin University’s Alumni network is also spread in over 100 countries with more than 40,000 members (Deakin University 2012).

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