Corporate Social Responsibility has become the buzzword in today’s day and age as new businesses and multinational companies are not only focusing on increasing their profitability,but also have the issue of social benefit on top of their minds like health and education.Companies like Cisco and Microsoft are being at the forefront of such efforts, with John Chambers the CEO of CISCO being at the forefront recipient of the Clinton Global Citizen award which is given to honor the leaders who formulate and come up with innovative ideas to solve the important issues concerning the society. The mindset is changing in these days and times as the companies are thinking is now the responsibility of those who are successful to give it back to the society. So be it the Silicon Valley or the Manhattan in New York or any other successful business, anywhere else in the world. They are taking things upon themselves to look out for the wellbeing of the other less privileged in the society. And this is not being doesn’t just for the sake of it but because there is long term business benefits that the companies can get by engaging in something like this(Watson, 2002).
Good leadership is in fact one of the only ways in which the businesses can cause direct benefit to the society. The companies who believe in this hone their leaders in such a way so as to ensure that they keep this belief at the forefront of their decision making process. They also have a firm belief that if not the current generation, the benefits that they are looking at would in fact benefit the next generation.