International Business And Management Studies
Author:
Genres: Business, Management

Give your main research questions, research objectives and short explanation for all.Relate to the management issue and thesis objective.

About the Book

Organisational Characteristics

In 1990, Suning Commerce was established in Nanjing of China. It is the China’s commercial leader. Among China’s top 3 privately-run enterprises. As the largest commercial retail enterprise in China, Suning Commerce ranks first among top 500 Chinese private enterprises with the brand value of 95.686 billion Yuan. In July of 2004, Suning Commerce was listed in Shenzhen Stock Exchange, thus having become the first listed Chinese home appliance chain enterprise featured by IPO (Initial Public Offerings), with its market value ranking in the first tier of home appliance chain enterprises worldwide. It has 180,000 staff with annual sales revenue 230 billion Yuan. Suning Appliance Company Limited (SZSE: 002024) is one of the largest privately owned retailers in China, headquartered in Nanjing, Jiangsu. Suning has more than 1600 stores covering over 700 cities of Mainland China, Hong Kong and Japan and its e-commerce platform, Suning.com ranks among top three Chinese B2C companies. The operation categories include physical merchandise, such as home appliances, 3C products, books, general merchandise, household commodities, cosmetics and baby care products, content products and service merchandise with the total number of SKU exceeding 3 million. It was listed on the Shenzhen Stock Exchange in 2004.

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