In this assignment, you will be assessed on your understanding of the relevant international business issues and on your ability to apply them to the analysis of the challenges as well as opportunities being faced by an actual organization.
In this academic literature, we will first discuss different key international success factors of these two companies in a changing global business environment. We also will look into how Honda as well as Hyundai are competing with each other. We will also learn that in the current economic downturn in North America as well as Europe, as well as the uncertain demand condition in emerging economies such as China as well as India, along with their future prospects in terms of internationalization. Then we will put in my perspective on about how I will bring in organisational as well as strategic changes In Hyundai motor company more competitive as well as profitable.
Current Global Business environment
In the current Global business environment, approximate close to 100 million new automobiles have been sold across the globe. The developed markets like those in North America, Europe as well as Japan are very much stagnant but the markets in Latin America, Japan as well as other developing markets have been giving strong signals growth. In these developing markets like China, Russia, Brazil as well as India were the biggest promoters for global automobile markets. In fact, China has become the largest automobile producer as well as consumer in the world. It has been the same from 2009 when it first got the throne. When we look at the figures, Chinese automobile market is twice of the size of American automobile market.