EVN101 Introduction Event Research Report
Context:
This assessment is designed to help you recognise what happens during a large and important event and to give you some idea of how influential the industry is, the role and purpose of events within the community and how they can impact society. It will help you understand how and why events are held and give you significant background information for your next two assessments.
Instructions:
Select one event from the list of Hallmark Events (see below) and write a 1,500 word (+/-10%) Report on the event you choose
Use information from at least three sources and make sure you cite these sources in-text as well as in a Reference List using APA style
In the ‘Body’ of your Report include at least one, short relevant direct quotation. Direct quotations are the exact words of someone else woven into your writing. Example: In the words of George Washington Carver (1890), “When you do the common things in life in an uncommon way, you will command the attention of the world” (Bagley, 2013).
In the ‘Body’ of your Report include one longer relevant indirect quotation. Indirect quotes are paraphrases or summaries of the words of someone else worked into the text of your writing. Example: George Washington Carver (1890) believed that the world takes notice when your everyday actions are done extraordinarily (Bagley, 2013). This is a paraphrase of the previous example of a direct quote.
Choose one of these Hallmark Events to write about:
Carnival Rio de Janeiro
F1 Grand Prix Monaco
The Championships Wimbledon (London)
The Melbourne Cup Melbourne
Mardi Gras New Orleans
Oktoberfest Munich
New Year’s Eve Sydney
Film Festival Cannes
Jazz Festival Montreux
Rugby Sevens Hong Kong
Country Music Festival Tamworth
Running the Bulls Pamplona
International Festival Edinburgh
Include the following information in the ‘Body’ of your report:
1. DESCRIPTION: A short description of the event: Who?, What?, Where?, When? and Why?
Who is staging the event? Who is it being staged for? Who are the main stakeholders?
What sort of event is it? What happens? What makes it a Hallmark Event? Where is the event held? – location and community; site or venue When is the event held? – time, date, season
Why is the event being held? – e.g. tradition, religious significance, financial gain, industry promotion/marketing, destination tourism marketing, sport, entertainment etc.
2. HISTORY: What is the history of this event?
3. OBJECTIVES AND AIMS: What are the objectives and aims of this event? Are they being met?
4. SUCCESS FACTORS: Why is this event successful? Are any issues threatening the success of this event in the future?
5. MARKETING: How is this event marketed? Who is it marketed to? Is the marketing successful?
6. IMPACT: How does this event impact the community culturally, environmentally and financially?
Submit the Report in a formal
EVN101 Introduction Event Research Report
Context: EVN101 Introduction Event Research Report
This assessment is designed to help you recognise what happens during a large and important event and to give you some idea of how influential the industry is, the role and purpose of events within the community and how they can impact society. It will help you understand how and why events are held and give you significant background information for your next two assessments.
Instructions:
Select one event from the list of Hallmark Events (see below) and write a 1,500 word (+/-10%) Report on the event you choose
Use information from at least three sources and make sure you cite these sources in-text as well as in a Reference List using APA style
In the ‘Body’ of your Report include at least one, short relevant direct quotation. Direct quotations are the exact words of someone else woven into your writing. Example: In the words of George Washington Carver (1890), “When you do the common things in life in an uncommon way, you will command the attention of the world” (Bagley, 2013).
In the ‘Body’ of your Report include one longer relevant indirect quotation. Indirect quotes are paraphrases or summaries of the words of someone else worked into the text of your writing. Example: George Washington Carver (1890) believed that the world takes notice when your everyday actions are done extraordinarily (Bagley, 2013). This is a paraphrase of the previous example of a direct quote.
Choose one of these Hallmark Events to write about:
| Carnival | Rio de Janeiro |
| F1 Grand Prix | Monaco |
| The Championships | Wimbledon (London) |
| The Melbourne Cup | Melbourne |
| Mardi Gras | New Orleans |
| Oktoberfest | Munich |
| New Year’s Eve | Sydney |
| Film Festival | Cannes |
| Jazz Festival | Montreux |
| Rugby Sevens | Hong Kong |
| Country Music Festival | Tamworth |
| Running the Bulls | Pamplona |
| International Festival | Edinburgh |
EVN101 Introduction Event Research Report
- DESCRIPTION: A short description of the event: Who?, What?, Where?, When? and Why?
Who is staging the event? Who is it being staged for? Who are the main stakeholders?
What sort of event is it? What happens? What makes it a Hallmark Event? Where is the event held? – location and community; site or venue When is the event held? – time, date, season
Why is the event being held? – e.g. tradition, religious significance, financial gain, industry promotion/marketing, destination tourism marketing, sport, entertainment etc.
- HISTORY: What is the history of this event?
- OBJECTIVES AND AIMS: What are the objectives and aims of this event? Are they being met?
- SUCCESS FACTORS: Why is this event successful? Are any issues threatening the success of this event in the future?
- MARKETING: How is this event marketed? Who is it marketed to? Is the marketing successful?
- IMPACT: How does this event impact the community culturally, environmentally and financially?
Submit the Report in a formal