Cultural Web Analysis
Genre: General Awareness

The primary purpose of this assessment is to assist students develop skills in the use of change management, theories and models in the analysis of a typical business situation that has organisational change and innovation concerns. The assignment requires you to analyse the current situation, identify and specify the organisational issues, and suggest practical and probable solutions. The secondary purpose of this assignment is to give students the opportunity to enhance their research, analysis, critical thinking and written communication skills; particularly in the areas of argument development and report writing.

About the Book

Cultural Web Analysis


“It is not the strongest of the species that survives, nor the most intelligent that survives, it is the one that is most adaptable to the change” Charles Darwin famously quoted about how much change being important for survival and growth. It is the change in and around ourselves based on the outside environment which ensures sustainability. The same theory is to be applied on the organization, as the market has become dynamic and world is changing at the breakneck speed it is important that organization around the world prepare themselves for the continuous change and improvement to stay relevant in the market (Lepak, et al. 2006). In the similar line, report discusses the case of Heinz Australia, which had turned into loss making organization and everyone was doing the processes without thinking. Windows, who turned around the company in terms of culture and profitability is analyzed using the culture of web analysis to understand his multi-dimensional change perspectives of the organization. The theories and models of change management developed by thought leaders around the world are used to implement the changes so that organization can implement such change management practices related to culture web with greater ease at Heinz Australia. This essay analyzes the Heinz Australia from the culture web and aims to explain important culture changes that played important role in making the company profitable and self-sustainable to become the market leader and innovative company. This report discusses how the elements of culture web are instrumental in changing the culture at Heinz Australia and try to identify the key forces for and against the change. Essay puts a strong argument that however be the resistant to the changes based on external as well as the internal factors, organizations will have to act upon the change management. Essay concludes that change management process starts with problem identification which is instrumental step to solve any problem and moves on identifying probable solution and selecting the best solution for the current environment and implementing that change.

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