Identify the sort of information you believe to be essential and relevant to the analysis and then critically discuss what you think are the appropriate tools of analysis that would deliver the information fundamental to such an analysis.
Analysis of Qantas Airways
Qantas Airways Limited was found in Queensland, Australia in the year 1920. It is therefore one of the oldest airlines in the world. The name Qantas is formed from the acronym of Queensland and Northern Territory Air Services. It is not only the largest airline of Australia but also the national airline of the country. The parent company of the airlines is the Qantas Group. It operates at a large scale in the Australian aviation industry. The group also includes other low cost airlines like Qantas link, Jet star, Jet star Asia along with other aviation related businesses.The kangaroo logo of Qantas is synonymous with reliability, security, advanced technology and quality service (Albers, Buhn & Peters,2009, pp. 409-456).
Critical Information on Company
Qantas Airways Limited along with its subsidiaries QantasLink and JetConnect covers the routes of Oceania, South-East Asia, East Asia , India , United Kingdom, Germany, United States,Canada, South Africa and a host of other routes. The international aviation hub for the company is the Sydney and Melbourne airports.
The company also operates a variety of other aviation related businesses in addition to passenger and cargo air businesses. These include aviation services related to catering and tourism such as holiday tourism. The catering business of the company is widespread and is divided into two major categories Q-Catering and Snap Fresh. The company has set up centers in six major airports of Australia for their Q Catering business. These include the places like Sydney,Melbourne, Brisbane, Cairns, Adelaide and Perth. Snap Fresh on the other hand is a central food manufacturer situated in Queensland that supplies meal to major airlines and also sells to non- aviation markets. Qantas Holiday which is Australia’s largest travel package wholesaler is also one of the subsidiaries of the Qantas group. Jetstar airline is a low cost travel airline offering services in Australia and Asia Pacific regions. Apart from this the Qantas National service center provides aircraft maintenance and support for Australian Defense forces (Hulten, Vistrom & Mejtoft, 2009).